Throughout history, some books have changed the world. They have transformed the way we see ourselves - and each other. They have inspired debate, dissent, war and revolution.

They have enlightened, outraged, provoked and comforted. They have enriched lives - and destroyed them. Now Penguin brings you the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization and helped make us who we are.

Inspired by the myth of a man condemned to ceaselessly push a ro...

In today's world, it is no longer just acceptable that a corporation does well by doing good. It is expected. With increasing pressures to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What charities will make strong partners? What initiatives should we develop that will do the most good for the company as well as the cause? Do we just write a check, incorporate social messages in our advertising,...

THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition *...

Building on the success of their previous book, White and Folkens' The Human Bone Manual is intended for use outside the laboratory and classroom, by professional forensic scientists, anthropologists and researchers. The compact volume includes all the key information needed for identification purposes, including hundreds of photographs designed to show a maximum amount of anatomical information.

These 18 essays examine the relationships between narrative fiction films and documentary filmmaking, focusing on how each influenced the other and how the two were merged in diverse films and shows. Topics include the docudrama in early cinema, the industrial film as faux documentary, the fear evoked in 1950s science fiction films, the selling of ""reality"" in mockumentaries, and reality TV and documentary forms.

This engaging 2005 introduction offers a critical approach to discourse, written by an expert uniquely placed to cover the subject for a variety of disciplines. Organised along thematic lines, the book begins with an outline of the basic principles, moving on to examine the methods and theory of CDA (critical discourse analysis). It covers topics such as text and context, language and inequality, choice and determination, history and process, ideology and identity.

Blommaert focuses on how la...

A stimulating new inquiry into the fundamental truth of strategy - its purpose, place, utility, and value. This new study is animated by a startling realization: the concept of strategic victory must be summarily discarded. This is not to say that victory has no place in strategy or strategic planning.

The outcome of battles and campaigns are variables within the strategist's plan, but victory is a concept that has no meaning there. To the tactical and operational planner, wars are indeed won...

An Introduction to Language Policy: Theories and Method is a collection of newly-written chapters that cover the major theories and methods currently employed by scholars active in the field. Provides an accessible introduction to the study of language policy research and language's role in social life. Consists of newly commissioned essays written by internationally recognized scholars. Helps define and describe a growing field of inquiry and is an authoritative source for students, scholars...

A Reference Grammar of Modern Standard Arabic is a comprehensive handbook on the structure of Arabic. Keeping technical terminology to a minimum, it provides a detailed yet accessible overview of Modern Standard Arabic in which the essential aspects of its phonology, morphology and syntax can be readily looked up and understood. Accompanied by extensive carefully-chosen examples, it will prove invaluable as a practical guide for supporting students' textbooks, classroom work or self-study, an...

Providing examples from well-known movies, a revised handbook explains the structural and stylistic elements as well as writing techniques basic to the creation of a successful film script and furnishes practical tips on script writing for original productions, sequels, novel adaptations, and adaptations by original authors. Original. 17,500 first printing.