Colloquial Arabic of Egypt provides a step-by-step course in spoken Egyptian Arabic – the most widely understood dialect in the Arab world. Combining a user-friendly approach with a thorough treatment of the language, it equips learners with the essential skills needed to communicate confidently and effectively in Egyptian Arabic in a broad range of situations. No prior knowledge of the language is required.

Key features include: Arabic in romanization form throughout, with optional Arabic ...

Newly adapted for the Anglophone reader, this is an excellent translation of Hans-Thies Lehmann’s groundbreaking study of the new theatre forms that have developed since the late 1960s, which has become a key reference point in international discussions of contemporary theatre. In looking at the developments since the late 1960s, Lehmann considers them in relation to dramatic theory and theatre history, as an inventive response to the emergence of new technologies, and as an historical...

Kenwood and Lougheed’s classic book has been the benchmark introduction to the development of the global economy for decades. For this fifth edition, Michael Graff has brought the story up to date to include events from the early part of the twenty first century – continued globalization, the emergence of Asia as an economic power and the greater role played by business on the international scene. Beginning with the industrial revolution, the book charts the long nineteenth century, the i...

Introducing Global Englishes provides a comprehensive overview of notions central to the fields of World Englishes, English as a Lingua Franca, and English as an International Language. The book aims to increase students' awareness of the current sociolinguistic uses of the English language and also explains key concepts connected to the historical and contemporary spread of English; explores the social, economic, educational, and political implications of the rise of English as a world langu...

This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect ...

A Critical Introduction to the Study of Religion introduces the key concepts and theories from religious studies that are necessary for a full understanding of the complex ways in which religious and cultural institutions and traditions influence society.

Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior.

This textbook introduces all the key results and insights of behavioral economics t...

Keeping up with the latest developments in cyber security requires ongoing commitment, but without a firm foundation in the principles of computer security and digital forensics, those tasked with safeguarding private information can get lost in a turbulent and shifting sea. Providing such a foundation, Introduction to Security and Network Forensics covers the basic principles of intrusion detection systems, encryption, and authentication, as well as the key academic principles related to dig...

MicroC/OS II Second Edition describes the design and implementation of the MicroC/OS-II real-time operating system (RTOS). In addition to its value as a reference to the kernel, it is an extremely detailed and highly readable design study particularly useful to the embedded systems student. While documenting the design and implementation of the kernel, the book also walks the reader through the many related development issues: how to adapt the kernel for a new microprocessor, how to install t...

Natural computing brings together nature and computing to develop new computational tools for problem solving; to synthesize natural patterns and behaviors in computers; and to potentially design novel types of computers. Fundamentals of Natural Computing: Basic Concepts, Algorithms, and Applications presents a wide-ranging survey of novel techniques and important applications of nature-based computing. This book presents theoretical and philosophical discussions, pseudocodes for algorithms, ...