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56,95
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Personality Psychology: Domains of Knowledge About Human Nature ISE / 8th edition

2023 || Paperback || Randy Larsen e.a. || McGraw-Hill

Personality psychology is a field devoted to the study of all that it means to be human, and with Personality Psychology 8e, Larsen and Buss capture the excitement of the discipline. This text is unique in two significant ways. First, rather than arranging their text around the traditional grand theories of personality, Larsen and Buss instead used a framework of six domains of knowledge about personality functioning: the dispositional domain, the biological domain, the intrapsychic domain, t...

77,95
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Labor Economics ISE

2023 || Paperback || George Borjas || McGraw-Hill

Labor Economics, ninth edition by George J. Borjas provides a modern introduction to labor economics, surveying the field with an emphasis on both theory and facts. Labor Economics is thoroughly integrated with the adaptive digital tools available in McGraw-Hill’s Connect, proven to increase student engagement and success in the course. All new Data Explorer questions using data simulation to help students grasp concepts Materials are fresh and up to date by introducing and discussing the ...

68,95
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Organizational Behavior / 10th edition

Emerging Knowledge. Global Reality ISE

2023 || Paperback || Steven McShane e.a. || McGraw-Hill

Organizational Behavior 10th edition helps everyone make sense of OB and provides the conceptual tools to work more effectively in the workplace. It emphasizes emerging OB knowledge with globally focused, real-world examples and evidence-based literature. This book presents the reality that organizational behavior is not just for managers; it is relevant and valuable to anyone who works in and around organizations.

This edition explains how design thinking and agile methodologies are improvin...

24,95
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Epic Content Marketing / Second Edition

Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3

2023 || Hardcover || Joe Pulizzi e.a. || McGraw-Hill

From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated...

72,75
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Investments ISE / 13th edition

2023 || Paperback || Zvi Bodie e.a. || McGraw-Hill

Investments set the standardas a graduate (MBA) text intended primarily for courses in investment analysis.The guiding principle has been to present the material in a framework that isorganized by a central core of consistent fundamental principles and will introducestudents to major issues currently of concern to all investors. In an effort to link theory to practice, the authorsmake their approach consistent with that of the CFA Institute. Many features ofthis text make it consistent with a...

66,95
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Integrated Principles of Zoology ISE

2023 || Paperback || Jr. Cleveland Hickman e.a. || McGraw-Hill

Integrated Principles of Zoology is considered the standard by which other texts are measured. With its comprehensive coverage of biological and zoological principles, mechanisms of evolution, diversity, physiology, and ecology, organized into five parts for easy access, this text is suitable for one- or two-semester introductory courses.

69,00
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ISE Business Statistics and Analytics in Practice

2023 || Paperback || Bruce Bowerman e.a. || McGraw-Hill

Bowerman 9e covers both standard business statistics and business analytics topics and provides them in a clear presentation that is organized so that business analytics topics may be used or not used. Bowerman provides a continuous case throughout chapters and business analytics topics that allow students to use data for a more applied and practical approach. Featuring Connect, Smartbook, Guided examples, Algorithmic Problems and a Business Statistics, Math and Excel prep component, Bowerman...

68,95
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Thermodynamics / 10th edition

An Engineering Approach ISE

2023 || Paperback || Yunus Cengel e.a. || McGraw-Hill

Cengel's Thermodynamics is known to be student friendly, self-instructive, and easy to read and understand even for the most challenging topics with the help of attractive illustrations, examples, and real-world applications. The authors' philosophy is that the best way to learn is by practice. Special effort is made throughout the book to reinforce material that was presented earlier and to appeal to students' natural curiosity and intuition. For instructors looking to engage students and en...

63,99
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Principles and Practice of Marketing / 10th edition

2023 || Paperback || David Jobber e.a. || McGraw-Hill

The landmark tenth edition of McGraw-Hill's leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience. - How Dr.

Martens have been engaging consumers for more than half a century. - McDonald's pla...

74,95
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International Financial Management ISE / 10th edition

2023 || Paperback || Cheol Eun e.a. || McGraw-Hill

International Financial Management provides students with a foundation for analysis through a text that is well-organized, comprehensive, and provides up-to-date coverage of the topics. Like the first nine editions, it is written based on two tenets: emphasis on the basics and emphasis on a managerial perspective.The scope and content of international finance has been fast evolving due to cycles of deregulations and regulations of financial markets, product innovations, and technological adva...