Why is chocolate melting on the tongue such a decadent sensation? Why do we love crunching on bacon? Why is fizz-less soda such a disappointment to drink, and why is flat beer so unappealing to the palate? Our sense of taste produces physical and emotional reactions that cannot be explained by chemical components alone. Eating triggers our imagination, draws on our powers of recall, and activates our critical judgment, creating a unique impression in our mouths and our minds. How exactly does...

The first comprehensive tool-kit for coastal planners and those aiming to achieve effective coastal management worldwide. Coastal Planning and Management provides a link between planning and management tools and thus includes all stages in the process, from development through evaluation to implementation. Drawing on examples of successful coastal planning and management from around the world, the authors provide clear and practical guidelines for the people who make daily decisions about the...

To respond to the increasing need to feed the world's population as well as an ever greater demand for a balanced and healthy diet there is a continuing need to produce improved new cultivars or varieties of plants, particularly crop plants. The strategies used to produce these are increasingly based on our knowledge of relevant science, particularly genetics, but involves a multidisciplinary understanding that optimizes the approaches taken. Principles of Plant Genetics and Breeding, 2nd Edi...

An essential reading for students requiring an introduction to this exciting area at undergraduate and higher diploma level. Mechatronics: Electronic Control Systems in Mechanical and Electrical Engineering, 7th edition by William Bolton is the ideal learning tool to support you develop your skills in mechanical engineering, electronics and computing, and successfully design mechatronics systems. The integration of electronic engineering, mechanical engineering, control and computer engineeri...

Applied Statistics and Probability for Engineers provides a practical approach to probability and statistical methods. Students learn how the material will be relevant in their careers by including a rich collection of examples and problem sets that reflect realistic applications and situations. This product focuses on real engineering applications and real engineering solutions while including material on the bootstrap, increased emphasis on the use of p-value, coverage of equivalence testin...

Known for its accuracy, clarity, and dependability, Meriam, Kraige, and Bolton's Engineering Mechanics: Statics, 9th Edition has provided a solid foundation of mechanics principles for more than 60 years. This text continues to help students develop their problem-solving skills with an extensive variety of engaging problems related to engineering design. In addition to new homework problems, the text includes a number of helpful sample problems.

To help students build necessary visualization ...

Aimed at those who are responsible for the overall performance of organisations, divisions or departments in diverse industries such as healthcare, aviation, construction, oil and gas, nuclear, railways and defence, this book introduces a new safety paradigm in comprehensible and practical terms. It aims at improving safety and overall organisational performance through a doable, different and directed approach using multiple small steps. This book will help readers in understanding how to in...

This textbook introduces readers to the innovative field of human factors psychology, offering real-world examples illustrating how experimental findings are used to improve the design of tools and environments used daily. This edition provides updated text, examples, pedagogical boxes, references, and an expanded instructor’s manual.

An updated and thoroughly revised third edition of the foundational text offering an introduction to physics with a comprehensive interactive website

The revised and updated third edition of Understanding Physics presents a comprehensive introduction to college-level physics. Written with today's students in mind, this compact text covers the core material required within an introductory course in a clear and engaging way. The authors - noted experts on the topic - offer an understanding of t...

Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based m...