An easy to follow guide for Business and Management students undertaking an extended research project, covering the entire process from start to finish.

In her detailed and down-to-earth style, Zina O'Leary sets out how to approach each stage of your research project; from choosing a research design and methodology to collecting and analysing data, then communicating your results - while showcasing best practice along the way.

Clear, comprehensive, and trusted, Bryman's Social Research Methods has supported over a quarter of a million students through their research methods course and research project. Spanning theory and practice and covering quantitative, qualitative, and mixed methods, this bestselling text offers unrivalled coverage of the whole research process. The authors have worked closely with lecturers and students in thoroughly updating the sixth edition to reflect the current social science landscape, ...