Suitable for undergraduate and postgraduate business management or marketing students

Guide your students through sales theory to the practical implications of selling with the support of the ideal text

Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace.

Fully updated with the latest case studies, practical exercises and exa...

Custom publication for Erasmus University Rotterdam, Rotterdam School of Management - Bachelor Bedrijfskunde - RSM block 5 'Verantwoord leiderschap in organisaties'

Custom publication for the University of Amsterdam. Course: 'Strategy and Organisation in a Global Business World' (6011P0501Y).

You can find many different books on Lean Manufacturing or Six Sigma. This book is different because it addresses the relation between Lean and other improvement methods that have been proven to be successful over the past decades, such as TQM, Kaizen, TPM and Six Sigma. These methods, tools and techniques have been united in the ‘Continuous Improvement Maturity Model’ (CIMMTM).

CIMM is an open standard and is maintained by the ‘Lean Six Sigma Academy’ (LSSA).

The framework describe...