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Studieboeken (82)
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Business Analytics / 5th Edition
Descriptive - Predictive - Prescriptive
2023 || Hardcover || James Cochran e.a. || Cengage Learning
Develop the analytical skills that are in high demand in businesses today with Camm/Cochran/Fry/Ohlmann's best-selling BUSINESS ANALYTICS, 5E. You master the full range of analytics as you strengthen descriptive, predictive and prescriptive analytic skills. Real examples and memorable visuals clearly illustrate data and results.
Step-by-step instructions guide you through using Excel, Tableau, R or the Python-based Orange data mining software to perform advanced analytics. Practical, relevant...
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Management and Organisational Behaviour / 13th edition
2023 || Paperback || Laurie Mullins e.a. || Pearson
An insight into people-organisational relationship and interrelated influences on human behaviour. Management and Organisational Behaviour, 13th edition, by Mullins and Rees guides students through the understanding, prediction and control of human behaviour at work by applying theories, developing critical thinking and engaging with case studies.
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Crisis Management and Recovery for Events / 1st edition
Impacts and Strategies
2023 || Paperback || Vassilios Ziakas e.a. || Goodfellow Publishers Limited
The first text to fully explore the issue of ownership and governance of international events. Split onto two distinct parts of 'Theory' and 'Cases', it presents cases from sports as well as non-sports events, in addition to general principles regarding ownership and governance based on historical, legal and managerial considerations. Ownership and Governance of International Events explores these events as global common goods owned by communities of participants, be they athletes, spectators...
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Principles of Macroeconomics (International Edition)
2023 || Paperback || Betsey Stevenson e.a. || Macmillan
Every decision is an economic decision.
Principles of Macroeconomics 2e by Betsey Stevenson (University of Michigan), and Justin Wolfers (University of Michigan) emphasises that every decision is an economic decision. The authors’ focus on useful economics uses compelling explanations and real-life examples to help students develop and apply economic intuition to their everyday decisions. They provide a thoroughly fresh take on a wide range of foundational topics in an engaging presentation...
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The Global Business Environment / 6th edition
Sustainability in the Balance
2023 || Paperback || Janet Morrison || Bloomsbury Publishing
This text challenges students to think critically about global issues that affect the business environment and provides them with a wealth of pedagogical features that help cement learning. Its coverage includes the economic, political, social, legal, cultural, technological and financial environments. The book is truly global in coverage, with case studies and examples from all over the world, including Afghanistan, China, Sweden and Thailand.
It also has a strong focus on ethics, responsibi...
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New Venture Creation / 3rd edition
2023 || Paperback || Paul Burns || Bloomsbury Publishing
Structured around the author's tried-and-tested New Venture Creation framework, this textbook encourages practical learning, enabling you to launch and develop your business. Broken down into three phases - Research, Business model development, Launch - the book provides a systematic approach which tells you everything you need to know and, most importantly, everything you need to do, to start a new venture. You will learn how organisations and entrepreneurs address issues via real life case ...
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Management and Cost Accounting / 8th edition
2023 || Paperback || Alnoor Bhimani e.a. || Pearson
This bestseller text offers clear, simple-to-understand and comprehensive coverage of management and cost accounting. Management and Cost Accounting, 8th edition brings together techniques, concepts and practices in a way that is readable and with language that is easy to follow. Keeping its international focus, the text includes a wealth of case studies featuring companies from around the world, and offers up-to-date coverage of the most contemporary aspects affecting management accounting t...
Globalization
A Very Short Introduction
2023 || Paperback || Prof Manfred B. Steger || Oxford University Press
Very Short Introductions: Brilliant, Sharp, Inspiring We live today in an interconnected world in which ordinary people can became instant online celebrities to millions of fans thousands of miles away, in which religious leaders can influence billions globally, in which humans are altering the climate and environment, in which new infectious diseases spread across continents at lightning speed, and in which complex social forces are increasingly impacted by digital technology. This is global...
The Strategy and Tactics of Pricing / 7th edition
A Guide to Growing More Profitably
2023 || Paperback || Thomas T. (Deloitte Consulting Nagle e.a. || Taylor & Francis
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...
Public Procurement
Theory, Practices and Tools
2023 || Paperback || Jolien Grandia e.a. || Springer
This upper-level open access textbook uses an interdisciplinary perspective to discuss the 'what and why' of public procurement, providing insight into the 'how' of contemporary procurement in the public sector. The authors use theories and exemplary practices to show the next generation of public procurement professionals how public value can be created via the acquisition of works, supplies, or services by organizations operating in the public domain. Perfectly tailored to university studen...