Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.

This fully updated edition of the bestselling textbook on Health Service Operations Management provides an invaluable reference for students and researchers in the fields of healthcare management, operations management and patient flow logistics. Featuring theoretical frameworks and a comprehensive set of practical case studies, this book also covers subjects such as hospital planning and supply chain management in healthcare, quality assurance and performance management. Healthcare managers ...

This book explains the ways of transforming business models from supply driven to demand driven through digital technologies and big data analytics. It covers important topics such as digital leadership, the role of Artificial Intelligence, and platform firms and their role in business model transformation.

Authors Eric Noreen, Peter Brewer, and Ray Garrison have crafted a streamlined Managerial Accounting book that is perfect for non-accounting majors who intend to move into managerial positions by focusing on the fundamentals to develop the conceptual framework managers need to succeed. This is done by adhering to the three core standards:- FOCUS Noreen/Brewer/Garrison pinpoint the key managerial concepts students will need in their future careers. With no journal entries or financial accounti...

A concise title that connects students to the field of developmental psychology

This title connects students to the field of developmental psychology in an engaging, accessible, culturally inclusive way. With just 15 concise chapters and an epilogue this text is the right length for a single term. Throughout this brief presentation, students will encounter an extraordinary range of research breakthroughs, theories, practices, and stories, all conveyed in Berger’s signature narrative voice. ...

Helps students understand how essential statistical skills apply to analysis across life science fields.

Now available with Macmillan’s ground-breaking online learning platform Achieve, The Practice of Statistics in the Life Sciences gives biology students an introduction to statistical practice all their own. It covers essential statistical topics with examples and exercises drawn from across the life sciences, including the fields of nursing, public health, and allied health.

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C# Programming in easy steps, 3rd edition teaches you how to code applications and demonstrates every aspect of the C# language you will need to produce professional programming results. Its examples provide clear syntax-highlighted code showing C# language basics including variables, arrays, logic, looping, methods, and classes. The book begins by explaining how to install the free Visual Studio Community Edition, to create an environment in which you can quickly begin to create your own exe...

Aktualisierte und überarbeitete Ausgabe inklusive didaktisierter DVD

Das Lehrbuch vermittelt in klarer Form die wichtigsten Grundlagen der berufsspezifischen Sprache (Lexik und Grammatik) für die im Hotelgewerbe tätigen Berufsgruppen.

In sechs Lektionen werden relevante Themen wie verschiedene Arten der Reservierung, der Empfang von Gästen und der Umgang mit Reklamationen behandelt.

In dit boek wordt een inleiding gegeven in het managen van (operationele) financiële processen en prestaties van organisaties in de sport en recreatiesector.

Deze derde editie is op basis van ervaringen met eerdere edities van theorie- en opgavenboek tot stand gekomen. Het vormt nu een bundeling van theorie en opgaven in één. Tevens hebben docenten, studenten en praktijkprofessionals, allen met hun eigen achtergrond en ervaring, deze editie verrijkt.

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