Presented in a unique and easy-to-use dictionary format, this practical guide will help students and practitioners understand and apply the principles of effective communication.

In this smart and accessible book, Greg Ashman explores how you can harness the potential of these often misunderstood and misapplied teaching methods to achieve positive learning outcomes for the students you teach.

Offering guidance on doing experiments, this Little Quick Fix helps students select the most appropriate experiment for their research, collect and record their data, minimise error, and ensure their experiment is ethical and reproducible.

The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption.

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Includes pictures, notes and an extensive section on Oscar Wilde's life and works. Dorian Gray is having his picture painted by Basil Hallward, who is charmed by his looks. But when Sir Henry Wotton visits, and seduces Dorian into the worship of youthful beauty with an intoxicating speech, Dorian makes a wish he will live to regret: that all the marks of age will now be reflected in the portrait, rather than on Dorian's own face. The stage is now set for a masterful tale about appearance, rea...

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

Tom Sherrington and Oliver Caviglioli team up to present 50 essential teaching techniques, each with five clear and concise illustrations and explanations. It forms a truly unique repository of key teaching methods, valuable to any classroom practitioner in any setting.

In "Gedichte fürs Gedächtnis" versammelt die vielfach ausgezeichnete Lyrikerin Ulla Hahn gut einhundert Gedichte aus acht Jahrhunderten, ausgewählt speziell zum Auswendiglernen. Die Auswahl schließt nicht nur Höhepunkte deutscher Dichtung ein, sondern auch vergessene Kostbarkeiten. Von den Klassikern bis in unsere Zeit reicht die Sammlung aller Genres, Lieder und Balladen, Sonette, Gedankenlyrik und Meditationen, die die Leserinnen und Leser nicht nur erfreuen, sondern auch verlocken sol...