Can you really learn to write speeches? The Political Speechwriter's Companion guides students through a systematic "LAWS" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwr...

This book offers pragmatic guidance to support academic and student services staff in both being proactive within their role to promote a positive approach to wellbeing, and understanding how to care appropriately for students who may not be flourishing in the university environment.

This book explores sociology and psychology relevant to nursing and explains why it is so important to understand these disciplines in order to provide holistic, person-centred care. This third edition has been updated according to the latest NMC standards and requirements.

WINNER OF THE ORANGE PRIZE FOR FICTION'Not since Zadie Smith has a young writer arrived with such power and grace' Time'A marvel of beauty and imagination' Ann PatchettA tiger escapes from the local zoo, padding through the ruined streets and onwards, to a ridge above the Balkan village of Galina. His nocturnal visits hold the villagers in a terrified thrall - but for one boy, the tiger is a thing of magic. Natalia is the granddaughter of that boy.

Now a doctor, she is visiting orphanages in ...

Praise for the First Edition:". . .

the book serves as an excellent tutorial on the R language, providing examples that illustrate programming concepts in the context of practical computational problems. The book will be of great interest for all specialists working on computational statistics and Monte Carlo methods for modeling and simulation." Tzvetan Semerdjiev, Zentralblatt MathComputational statistics and statistical computing are two areas within statistics that may be broadly describe...

Words that Change Minds is based on the Language and Behavior Profile (LAB Profile); an easy to learn tool which illustrates how each person is unique. The LAB Profile will enable you to understand and predict from someone's language in everyday conversation, how he or she will behave in a given situation. You will learn to customize your language to change people's minds.

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design. The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. This new, expanded edition includes updated information on...

International Tax Primer provides an accessible and comprehensive guide to the fundamental aspects of international taxation with an introduction to the policies that countries seek to advance with their international tax rules. Tax practitioners, multinational companies and national tax authorities have relied on this indispensable resource since its first edition nearly two decades ago. The Primer provides the reader with an introductory analysis of the major issues that a country must conf...

'A compelling warning ... It is hard to disagree with this advice from such a well-informed friend of the west' Martin Wolf, Financial TimesThe West's two-century epoch as global powerhouse is at an end. A new world order, with China and India as the strongest economies, dawns.

How will the West react to its new status of superpower in decline? In Kishore Mahbubani's timely polemic, he argues passionately that the West can no longer presume to impose its ideology on the world, and crucially, ...

Psychology: The Science of Mind and Behaviour fourth edition has been fully updated to reflect new developments in the field. Its celebrated pedagogical design has been reinforced with key research, issues and offers an exciting and engaging introduction to the study of psychology.The scientific approach brings together international research, practical application and the levels of analysis framework to encourage critical thinking about psychology and its impact on our daily lives. Key featu...