The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some non-digital means of direct marketing still remain so powerful? Alan Tapp's successful text has long been a leading authority on direct marketing, and for this fifth edition he is joined by Ian Whitten and ...

Joining Together introduces readers to the theory and research needed to understand how to make groups effective and, through exercises and thorough explanations, equips them with the skills required to apply that knowledge to practical situations. Chapters discuss the history of groups and group dynamics, the nature of experiential learning, group goals, communication within groups, leadership, power, decision making, controversy and creativity, and conflict management. More applied chapters...

For courses in Introductory Animal Science or Introductory Livestock Management. Scientific Farm Animal Production: An Introduction to Animal Science, Tenth Edition, offers students a comprehensive, science-based approach to managing livestock for food, fiber, and recreation. This best-selling text examines the biological principles, scientific relationships, and management practices of livestock production, providing students the context and foundation upon which they can determine their aca...

From the MAN BOOKER PRIZE- and WOMEN'S PRIZE-SHORTLISTED author of Swing Time, White Teeth and On Beauty - a masterful and intimate novel of modern London life'A triumph. Every sentence sings' Guardian'Intensely funny, richly varied, always unexpected. A joyous, optimistic, angry masterpiece' Daily Telegraph'Smith's most satisfying novel.

Funny, sexy, weird, full of acute social comedy. She's up there with the best around' Evening StandardZadie Smith's brilliant tragicomic NW follows four Lon...

An essential text for HND and first year Hospitality Management degree students which examines the relevance and applications of general management theory and principles to hospitality organisations. Using contemporary material and case studies the book indicates ways in which performance may be improved through better use of human resources. Rigorous academic theory is related to hospitality practice, based on the author's great knowledge of the hospitality industry.

The text takes a vocatio...

Compilers: Principles, Techniques and Tools, is known to professors, students, and developers worldwide as the "Dragon Book," . Every chapter has been revised to reflect developments in software engineering, programming languages, and computer architecture that have occurred since 1986, when the last edition published. The authors, recognising that few readers will ever go on to construct a compiler, retain their focus on the broader set of problems faced in software design and software devel...

Every child valued and empowered to learn-this book shows you how! This book is focused on a set of strategies that have a positive effect on student learning and attachment to schooling, in spite of real and powerful social inequalities. This evidence-based book is drawn from research showing that students from all backgrounds in identity safe classrooms learn better and like school more than their peers in other classrooms. In identity safe classrooms, teachers strive to ensure that student...

Oxford EAP develops the essential skills and academic language for learners who are preparing to study in English at university level, from foundation courses to postgraduate research. With authentic content from Oxford textbooks and videos of lecture extracts, Oxford EAP is an ideal course for learners from a wide range of disciplines. Its clear structure and user-friendly approach make it an ideal resource for experienced EAP tutors as well as teachers who are starting out in the field.

The politics of food is changing fast. In rich countries, obesity is now a more serious problem than hunger. Consumers once satisfied with cheap and convenient food now want food that is also safe, nutritious, fresh, and grown by local farmers using fewer chemicals.

Heavily subsidized and underregulated commercial farmers are facing stronger push back from environmentalists and consumer activists, and food companies are under the microscope. Meanwhile, agriculturalsuccess in Asia has spurred ...