Cradle-to-grave analyses are becoming the norm, as an increasing amount of corporations and government agencies are basing their procurement decisions not only on initial costs but also on life cycle costs. And while life cycle costing has been covered in journals and conference proceedings, few, if any, books have gathered this information into an easily accessible resource. Eliminating the need to consult many different sources, Life Cycle Costing for Engineers brings together up-to-date li...

Adobe Photoshop CC for Photographers by acclaimed digital imaging professional Martin Evening has been revamped to include detailed instruction for all of the updates to Photoshop CC on Adobe’s Creative Cloud, including significant new features, such as the painting tool and Pen path tool refinements and Range Masking in Camera Raw. This guide covers all the tools and techniques photographers and professional image editors need to know when using Photoshop, from workflow guidance to core sk...

Sustainable Business: Key Issues is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions to provide an overview of the basic concepts of sustainability, sustainable business, and business ethics. The book introduces students to the background and key issues of sustainability and suggests ways in which these concepts can be applied in business practice. Though the book takes a business perspective, it is interdisci...

We need strategy. The world is changing, the future uncertain. What is required is vision: What might the future bring? Where is our business going? What are our fundamental business values? This book is a manual for all those who want to apply strategy in organisations.

This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include: use of English in social media that reflects recent trends in business c...

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory.

The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values in psychology, and the current practice in marketing and branding literat...

This updated fourth edition of Theatre Histories offers a critical overview of global theatre, drama, and performance, spanning a broad wealth of world cultures and periods, integrating them chronologically or thematically, and showing how they have often interacted. Bringing together a group of scholars from a diverse range of backgrounds and approaches to the history of global theater, this introduction to theatre history places theatre into its larger historical contexts and attends to com...

Conducted properly, information security risk assessments provide managers with the feedback needed to manage risk through the understanding of threats to corporate assets, determination of current control vulnerabilities, and appropriate safeguards selection. Performed incorrectly, they can provide the false sense of security that allows potential threats to develop into disastrous losses of proprietary information, capital, and corporate value. Picking up where its bestselling predecessors ...

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluati...

Drawing on mainstream and critical theoretical approaches, International Organizations offers a comprehensive examination of international organizations' political and structural role in world politics. This text details the types and activities of international organizations and provides students with the conceptual tools needed to evaluate their effectiveness. Surveying key issue areas from international and human security to trade and the environment, International Organizations looks at p...