A critical introduction to meaning and power in an age of participatory culture, social media and digital platforms. Helps students to understand the central role media play in the social world, and how they can become informed media citizens themselves.

The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.

A book to inspire and support teachers to explore and teach amazing words.

The essential guide to the science behind reading and its practical implications for classroom teaching in primary schools.

This book is based on one of the most important influences on student learning: teachers who believe that they can improve their students' achievements. Along with this, the book explores the notion that this powerful belief can also exist between students, enhancing their achievements but also preparing them for real world encounters and job demands.

The bestselling essential guide for mathematics teachers and those training to teach, Yes, but why? answers all your questions, and sheds light on the hidden connections between everything in mathematics at school. The new edition includes a new 'Test Yourself' feature, additional coverage on fractions and much more!

The bestselling guide to both the theory and practice journalism. An essential resource for all students of journalism.

The perfect guide to help you embed metacognitive approaches to your teaching in the primary classroom.

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media marketing while using a wider range of visual examples and case studies.

Mapped to the 2018 NMC Standards, this book provides practical guidance, strategies and advice to ease the transition to becoming a registered nurse and ensure students are practice-ready on registration.