* The literary debut that everyone is talking about *

This classic guide gives early-career scientists and experienced researchers practical support on writing for different purposes and getting published. This edition retains the key material, while adding new advice on copyright, presenting online, identifying co-authors, creating visual abstracts, and writing in English for non-native speakers.

Provides the information and skills needed to write effective research proposals and theses; read, assess, interpret, and apply published research; and, understand how to conduct basic studies in health, physical education, exercise science, athletic training, and recreation.

This contemporary classic has been thoroughly updated to communicate with modern readers, helping them minister more effectively to people of different cultural and social backgrounds.

Presents the theories and practice of occupational therapy in community and population health. The book provides detailed guidance in program planning and needs assessment, program design and implementation, program evaluation, and program support, and features case studies describing the development of actual programs.

Qualitative Research Writing: Credible and Trustworthy Writing from Beginning to End takes you through the writing process step by step, starting with how you think about your research, before you even consider writing. The authors offer practical guidance based on two decades working with faculty and doctoral students.

Hallmark features of this title

Chapter openers present and then debunk common myths to demonstrate that the practice of management is not all about common sense.

Examples illustrate current management practices and show students how the concepts they’re reading about relate to real life.

A continuing Case featuring Starbucks shows students the practical application of concepts as well as the integrative nature of management.

End-of-chapter Cases ask students to assess a situation, helping ...

8 out of the 10 most valuable companies are built on platform business models – such as Amazon, Alibaba, Apple and Google. Given their ubiquity, traditional companies can no longer ignore platform models so this book is their practical and comprehensive guide to leveraging the power of platforms in your organisation.

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.