While several market-leading companies have successfully transformed through data- and AI-driven approaches to business, the vast majority have yet to reap the benefits. This practical guide presents a battle-tested method to help you translate business decisions into tractable descriptive, predictive, and prescriptive problems.

From aggression to altruism, prejudice to persuasion, Essential Social Psychology, Fourth Edition introduces students to the discoveries and debates that define social psychology today.

Through the narration of Nick Carraway, the reader is taken into the superficially glittering world of the mansions which lined the Long Island shore in the 1920s, to encounter Nick's cousin Daisy, her brash but wealthy husband Tom Buchanan, Jay Gatsby and the mystery that surrounds him.

Enthusiastically acclaimed by medical students and faculty worldwide, this text is specifically designed to prepare students for their first encounters with patients with cardiovascular disease. Thoroughly revised by internationally recognized Harvard Medical School faculty and a team of select cardiology fellows and internal medicine residents, this seventh edition equips students with a clear, complete, and clinically relevant understanding of cardiovascular pathophysiology, setting a stron...

Adopted for courses in many of the top universities for forensic science and used by respected medical examiner's offices and crime laboratories worldwide, Principles of Forensic Toxicology prepares the next generation of forensic toxicologists and continues to be an important reference in professional practice.

Readable and highly illustrated, Robbins and Cotran Pathologic Basis of Disease, 10th Edition presents an in-depth, state-of-the-art overview of human diseases and their cellular and molecular basis. This best-selling text delivers the latest, most essential pathology knowledge in a readable, interesting manner, ensuring optimal understanding of the latest basic science and clinical content. More than 1,000 high-quality photographs and full-color illustrations highlight new information in mol...

The SPSS Survival Manual throws a lifeline to students and researchers grappling with this powerful data analysis software.

In her bestselling guide, Julie Pallant takes you through the entire research process, helping you choose the right data analysis technique for your project. This edition has been updated to include up to SPSS version 26. From the formulation of research questions, to the design of the study and analysis of data, to reporting the results, Julie discusses ba...

Usability Testing Essentials presents a practical, step-by-step approach to learning the entire process of planning and conducting a usability test. It explains how to analyze and apply the results and what to do when confronted with budgetary and time restrictions. This is the ideal book for anyone involved in usability or user-centered design-from students to seasoned professionals.

Filled with new examples and case studies, Usability Testing Essentials, Second Edition is completely updated...

The Oxford Advanced Learner's Dictionary is the world's bestselling advanced level dictionary for learners of English. Now in its 10th edition, the Oxford Advanced Learner's Dictionary, or OALD, is your complete guide to learning English vocabulary with definitions that learners can understand, example sentences showing language in use, and the new Oxford 3000 (TM) and Oxford 5000 (TM) word lists providing core vocabulary that every student needs to learn. OALD is more than a dictionary.

Take...

Designing scalable software in C++ requires more than just a sound understanding of logical design. Senior developers, architects, and project leaders need a grasp of high-level physical design concepts that even many software experts have never explored. In Large-Scale C++ Volume I: Process and Architecture, John Lakos takes a practitioner's view of modern large-scale software development, helping experienced professionals apply architectural-level physical design concepts in their everyday ...