Explore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range of international case studies.

As one of the few teaching books that looks at fieldwork in the broadest of contexts, this book provides a strong foundation in the fundamentals of fieldwork within social research. It not only teaches theory but puts into practice planning, designing, conducting and sharing social research.Â

Written to complement employability modules but also as a standalone guide, this book will leave you feeling career-ready by informing you about the world of opportunities in the media and creative industries. Spanning topical issues, from working from home and freelancing to advice on avoiding burnout, this introduction to your media career is both current and comprehensive.

This book explores a broad range of perspectives on change management, encouraging critical reflection and making sense of a complex field of theories. The unique approach is based around three key perspectives of change: how, what and why.

A guide for students through their dissertation helping them to feel confident at every stage of their independent psychology research projects.

Revisiting the Classic Studies is a series of texts that introduces readers to the studies in psychology that changed the way we think about core topics in the discipline today. It provokes students to ask more interesting and challenging questions about the field by encouraging a deeper level of engagement both with the details of the studies themselves and with the nature of their contribution. Edited by leading scholars in their field and written by researchers at the cutting edge of these...

Sharp and focused, this book provides the need-to-know information on how to design and implement a good, high quality research project. Oriented around real-world application, it emphasizes the aspects of research most relevant to conducting practice-based research. Assuming no prior knowledge, but appropriate for experienced learners, it builds knowledge at a sustainable pace.

It offers readers: - A no frills guide to methodology and the theory of conducting research - Strategies for commun...