Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between...

The long awaited revision of a classic text by an expert author team.

Integrates elements from agency theory and signaling theory and draws upon recent changes in the Australia payout policy and incentives pay for risk-averse employees to explain the paradox of the popularity of on-market stock buyback activities in a market environment characterized by reasonably high share prices.

Managing Healthcare Projects Using DSDM and Agile Project Management: A Comprehensive Guide for Professionals provides a comprehensive guide to implementing agile project management in healthcare.

This book serves as a key reference not only for biomedical engineers who are looking to launch their products or services in the market but also for budding entrepreneurs willing to explore opportunities in the healthcare domain.

The modern healthcare landscape is rife with an array of potential emergencies, from natural disasters to public health crises, cybersecurity threats to mass casualty incidents.

This book is a wake-up call that allows business leaders to understand the benefits of implementing an effective ethics and compliance program that will help members of organizations make the right decisions and act within the law.

Focusing on auditing as a judgment process, this unique textbook helps readers strike the balance between understanding auditing theory and how an audit plays out in reality. The only textbook to provide complete coverage of both the International Auditing and Assurance Standards Board and the Public Company Accounting Oversight Board, Auditing reflects the contemporary evolution of the audit process. New additions to the book include expert updates on key topics, such as the audit of account...

"The magic shared in these pages is actionable advice on how you can lead the change in your organization to develop your people and create a durable culture of innovation."- James P. Womack, coauthor of The Machine That Changed the World and Lean Thinking, and founder of the Lean Enterprise Institute

"This book is an essential guide to anyone interested in product development. Morgan and Liker provide both proven fundamentals and leading edge practices that give the reader a wealth of inform...