Unlike other books available on the market, this combines rigorous academic theory with practical insights, making it both suitable for students and practitioners at the intersection between digital transformation, marketing and strategy implementation; Provides insights from contributors from GE, Volvo, Adobe, Siemens, DHL, Thales and other companies known for their exceptional abilities to drive profits via digital transformation; Practical steps to drive profits via digital strategy implem...

This new edition of the landmark text Law and Society exposes readers to the dominant theoretical perspectives and sociological methods that are used to explain the interplay between law and society. This twelfth edition continues to preserve Professor Vago's voice, while Steven E. Barkan's use of chapter outlines and summaries, learning objectives, key terms, and additional readings maintains the text's accessibility for today's readers.

The book's foundational approach is brought fully up-t...

Developers, take note: databases aren't just for the IS group any more. You can build database-backed applications for the desktop, Web, embedded systems, or operating systems without linking to heavy-duty client-server databases such as Oracle and MySQL. This book shows how you to use SQLite, a small and lightweight database that you can build right into your application during development. Applications that handle data have an enormous advantage today, and with SQLite, you'll discover how t...

Essential insight into drug development and the pharmaceutical industry With unprecedented interest in the power that the modern therapeutic armamentarium has to combat disease, the new edition of Drug Discovery and Development is an essential resource for anyone interested in understanding how drugs and other therapeutic interventions are discovered and developed, through to clinical research, registration, and market access. The text has been thoroughly updated, with new information on biop...

Unparalleled breadth and depth of object-oriented programming conceptsThe Deitels' groundbreaking How to Program series offers unparalleled breadth and depth of programming fundamentals, object-oriented programming concepts and intermediate-level topics for further study. Java How to Program, Late Objects, 11th Edition, presents leading-edge computing technologies using the Deitel signature live-code approach, which demonstrates concepts in hundreds of complete working programs. The 11th Edit...

Revise with the help of the UK's bestselling law revision series. Designed for students, this book will help you: Understand how to review essential cases, statutes, and legal terms Learn how to assess and approach the subject by using expert advice Learn how to lead further discussions Find additional support on our Law Express companion website, which contains a host of extra resources to provide you with pre-exam guidance. Visit go.pearson.com/uk/lawexpress Emily Finch and Stefan Fafinski ...

Enhance your students' understanding of international business markets. International Business: Environments and Operations, 17th Edition, develops critical thinking skills by balancing classroom theory with practice. With contemporary examples, scenarios, and cases, this bestselling guide will give your students the necessary tools for success.

For courses in two-semester generalchemistry. Accurate, data-driven authorship with expanded interactivityleads to greater student engagement Unrivaled problem sets, notablescientific accuracy and currency, and remarkable clarity have made Chemistry:The Central Science the leading general chemistry text for more than adecade. Trusted, innovative, and calibrated, the text increases conceptualunderstanding and leads to greater student success in general chemistry bybuilding on the expertise of...

Pragmatics: The Basics is an accessible and engaging introduction to the study of verbal and nonverbal communication in context. Including nine chapters on the history of pragmatics, current theories, the application of pragmatics, and possible future developments in the field, this book: Offers a comprehensive overview of key ideas in contemporary pragmatics and how these have developed from and beyond the pioneering work of the philosopher Paul Grice; Draws on real-world examples such as po...

An Introduction to Statistical Learning provides an accessible overview of the field of statistical learning, an essential toolset for making sense of the vast and complex data sets that have emerged in fields ranging from biology to finance to marketing to astrophysics in the past twenty years. This book presents some of the most important modeling and prediction techniques, along with relevant applications. Topics include linear regression, classification, resampling methods, shrinkage app...