MKTG from 4LTR Press connects students to the principles of marketing�bringing them to life through timely examples showing how theyre applied at the world�s top companies every day.

For courses in General, Organic, and Biological Chemistry General, Organic, and Biological Chemistry: Structures of Life engages students by helping them see the connections between chemistry, the world around them, and future health-related careers. Known for its friendly writing style, student focus, robust problem-solving pedagogy, and engaging health-related applications, the text prepares students for their careers. The text breaks chemical concepts and problem solving into clear, manage...

For one-semester courses in anatomy & physiology. Celebrated for its precise illustrations, emphasis on integration, and engaging clinical content, Essentials of Anatomy & Physiology is crafted especially for students with no prior knowledge of anatomy & physiology and little science background. The 8th Edition guides students through tough A&P topics, helping them retain challenging content in the fast-paced one-semester A&P course.

The new edition draws on the outstanding art and hallmark f...

For undergraduate and MBA cost or management accounting courses. Horngren's Cost Accounting spells out the cost accounting market and continues to innovate by consistently integrating the most current practice and theory into the text. This acclaimed, market-leading text emphasises the basic theme of "different costs for different purposes," and reaches beyond cost accounting procedures to consider concepts, analyses, and management.

The 17th Edition incorporates the latest research and most ...

Packed with experiential exercises, self-assessments, and group activities, this book develops essential management skills students can use in their personal and professional lives.

The philosophy at the heart of Bob de Wit's landmark text Strategy is that an understanding of the topic can only be gained by exposure to the many opposite perspectives in the field. Recognizing that there is no simple answer to the question of 'what is strategy', the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing the student at the centre of...

Provides final year nursing students with comprehensive guidance on how to make the leap from student to registered nurse, helping them to master the skills needed to progress from supervised to professional practice.

Rules and codes for healthcare professionals continue to proliferate yet are unable to offer practical advice in specific circumstances. To help balance official rules with the variable, unique human element, David Seedhouse and Vanessa Peutherer explain what personal judgement is and how it can be applied routinely and effectively in everyday decision-making in healthcare.

A very practical guide teaching students everything they need to know to successfully apply theory, methods and approaches in real-life practice.