Eten is voor de meeste mensen heel vanzelfsprekend. We doen het verschillende keren per dag zonder erbij na te denken. Bovendien genieten we er vaak ook van. Voor sommige mensen met autisme ligt dat helemaal anders. Eten blijkt voor hen vaak een ware opdracht, een parcours bezaaid met struikelblokken en andere hindernissen die ze moeten overwinnen. Autisme en eetproblemen bestaat uit twee delen. In het eerste deel wordt een kader aangereikt dat inzicht probeert te bieden in hoe eetproblemen o...

Get an up-close look at canine anatomy with the only complete guide to the dissection of the dog. Utilizing detailed descriptions and more than 300 high-quality color anatomic drawings, Guide to the Dissection of the Dog, 8th Edition walks you through how to perform precise canine dissections while developing your understanding of basic mammalian structure and specific canine features. Each chapter offers self-contained guidance on the dissection of a specific body part, allowing you to perfo...

Grounded in scientific and clinical evidence, this highly illustrated new guide gives an introduction to the diagnosis and treatment of musculoskeletal disorders using the Fascial Manipulation (FM) method developed by Luigi Stecco - the foremost scientifically valid method of evaluating and treating fascial dysfunction. It describes FM's history, anatomy and physiology of fasciae, indications and contraindications, mechanisms of action, and details of the subjective and physical techniques us...

The individual consumer now wields more power than ever before, with increased exposure to global cultures and media. This means that customer perception is now critically important and as such must occupy the heart of any brand. This provides a wealth of opportunities to work with and adapt to customers' motivations, but at the same time presents a series of challenges around retaining their attention and fostering positive relationships with them.

The secret of a brand's success often lies ...

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Experiential marketing, the use of live, f...

This thorough revision of Babbie's standard-setting text presents a succinct, straightforward introduction to the field of research methods as practiced by social scientists. Contemporary examples, such as terrorism, Alzheimer's disease, anti-gay prejudice and education, and the legalization of marijuana, introduce you to the "how-tos" and "whys" of social research methods. With new data, new coverage of online research and other timely topics, and Learning Objectives for each chapter that he...

This is the first introductory statistics text to use an estimation approach from the start to help readers understand effect sizes, confidence intervals (CIs), and meta-analysis ('the new statistics'). It is also the first text to explain the new and exciting Open Science practices, which encourage replication and enhance the trustworthiness of research. In addition, the book explains NHST fully so students can understand published research.

Numerous real research examples are used throughou...

East Asia is one of the world's most dynamic and diverse regions and is also becoming an increasingly coherent region through the inter-play of various integrative economic, political and socio-cultural processes. Fully updated and revised throughout, this new edition explores the various ways in which East Asian regionalism continues to deepen. The second edition has been expanded to incorporate coverage of significant issues that have emerged in recent years including: Growing tensions in t...

Psychology of Prejudice and Discrimination provides a comprehensive and compelling overview of what psychological theory and research have to say about the nature, causes, and reduction of prejudice and discrimination. It balances a detailed discussion of theories and selected research with applied examples that ensure the material is relevant to students. Newly revised and updated, this edition addresses several interlocking themes, such as research methods, the development of prejudice in c...

No, Anti-Book is not a book about books. Not exactly. And yet it is a must for anyone interested in the future of the book.

Presenting what he terms “a communism of textual matter,” Nicholas Thoburn explores the encounter between political thought and experimental writing and publishing, shifting the politics of text from an exclusive concern with content and meaning to the media forms and social relations by which text is produced and consumed. Taking a “post-digital” approach in con...