Het succes van sterke merken is terug te voeren op de mensen die ervoor werken. In de vorige eeuw was de waarde van een bedrijf voor 90 procent te herleiden tot tastbare zaken zoals machines, gebouwen en voorraden. Tegenwoordig is dat nog maar 20 procent en wordt het grootste deel van de waarde bepaald door de 'living assets': het merk en de medewerkers. Tevreden klanten en goede bedrijfsresultaten zijn vooral het resultaat van de inspanningen, talenten en persoonlijkheid van de medewerkers d...

Today it is usually not long before a problem gets expressed as a human rights issue. Indeed, human rights law continues to gain increasing attention internationally, and must move quickly in order to keep up with a social world that changes so rapidly. This Very Short Introduction, in its second edition, brings the issue of human rights up to date, considering the current controversies surrounding the movement.

Discussing torture and arbitrary detention in the context of counter terrorism, A...

What is capitalism? Is capitalism the same everywhere? Is there an alternative? The word 'capitalism' is one that is heard and used frequently, but what is capitalism really all about, and what does it mean? This Very Short Introduction addresses questions such as 'what is capital?' before discussing the history and development of capitalism through several detailed case studies, ranging from the tulipomania of 17th century Holland, the Great Depression of the 1930s, and in this new edition, ...

A comprehensive and hands-on introduction to the core concepts, methods, and applications of agent-based modeling, including detailed NetLogo examples.

Explores the changing relationship between news producers and audiences and the methods journalists can use to secure the attention of news consumers.

Trask's Historical Linguistics, Third Edition, is an accessible introduction to historical linguistics - the study of language change over time. This engaging book is illustrated with language examples from all six continents, and covers the fundamental concepts of language change, methods for historical linguistics, linguistic reconstruction, sociolinguistic aspects of language change, language contact, the birth and death of languages, language and prehistory and the issue of very remote re...

This captivating ethnography explores Vietnam's sex industry as the country ascends the global and regional stage. Over the course of five years, author Kimberly Kay Hoang worked at four exclusive Saigon hostess bars catering to diverse clientele: wealthy local Vietnamese and Asian businessmen, Viet Kieus (ethnic Vietnamese living abroad), Western businessmen, and Western budget-tourists. Dealing in Desire takes an in-depth and often personal look at both the sex workers and their clients to ...

Cambridge English Proficiency 2 contains four complete and authentic examination papers for Cambridge English: Proficiency, also known as Cambridge Certificate of Proficiency in English (CPE).

'Cross Cultural Competence' serves as a comprehensive, practical, and workshop-based program that allows facilitators and organizational change agents to help organizations and people develop cross cultural skills and global competence. The book is grounded in the most rigorous and relevant theories, research, and learning methods and makes them easily accessible and fun to apply. Rich with exercises, case studies, survey instruments, and tools, it is based on the authors' extensive experienc...

The Organic Chemistry of Biological Pathways was written for an audience of advanced undergraduates and graduate students who want a deeper understanding of the chemical reactions that take place in living organisms. The authors assume readers have a background in organic chemistry at the level of the typical two-semester college course. Although enzymes are crucial to biological reactions, the authors’ focus always remains on the reactivity patterns of the substrate molecules and on the or...