For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

Written by celebrated scholar Joseph Nye and new co-author David Welch, Understanding Global Conflict and Cooperation is a concise and penetrating introduction to world politics in an era of complex interdependence. This text employs lessons from theory and history to examine conflict and cooperating among global actors and thus to provide readers with a durable analytical framework. From twentieth and twenty-first century wars to global finance and global governance, Understanding Global Con...

For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.

For Student Success and Career Development, or Critical Thinking courses. Written by two of the leading experts in the field, this book's approach to critical thinking is as a process for taking charge of and responsibility for one's thinking. Based in theory developed over the last 30 years, it focuses on an integrated, comprehensive concept of critical thinking that is both substantive and practical; it fosters the development of basic intellectual skills students need to think through cont...

For the second or third programming course. A practical and unique approach to data structures that separates interface from implementation. This book provides a practical introduction to data structures with an emphasis on abstract thinking and problem solving, as well as the use of Java.

It does this through what remains a unique approach that clearly separates each data structure's interface (how to use a data structure) from its implementation (how to actually program that structure). Par...

For one-semester, undergraduate-level courses in Optoelectronics and Photonics, in the departments of electrical engineering, engineering physics, and materials science and engineering. This text takes a fresh look at the enormous developments in electo-optic devices and associated materials-such as Pockels (Lithium Niobate) modulators.

An accessible guide for all teachers and trainee teachers in FE. It considers what is means to teach Higher Education courses in Further Education and how an HE environment can be created in an FE setting.

In dit boek past Eliyahu Goldratt de TOC (Theory Of Constraints)-principes toe op projectmanagement. Hij doet dit in de vorm van een roman, een benaderingswijze die in 'Het doel' al bijzonder effectief bleek. 'De zwakste schakel' is een vlot geschreven business-roman die gaat over hoe projecten succesvol kunnen worden afgerond, binnen de gestelde tijd en het budget en zonder compromissen.

Wie ben je werkelijk? Wat maakt jou uniek? Hoe kun je je leven leiden op een manier die bij jou past? Het Human Design-systeem gaat ervan uit dat je mogelijkheden en grenzen al vastliggen op het moment dat je geboren wordt. Ben je op emoties gericht of handel je juist heel zakelijk? Ben je een ondernemer of kun je beter afwachten tot je ergens voor gevraagd wordt? Wat is jouw unieke rol in het grotere geheel?Aan de hand van je geboortedatum en -tijd geeft het Human Design-systeem je een handl...