A Practical Guide to the Most Popular Agile Process The Single-Source, Comprehensive Guide to Scrum for All Team Members, Managers, and Executives If you want to use Scrum to develop innovative products and services that delight your customers, Essential Scrum is the complete, single-source reference you've been searching for. Leading Scrum coach and trainer Kenny Rubin illuminates the values, principles, and practices of Scrum, and describes flexible, proven approaches that can help you impl...

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Tells the tale of Ebenezer Scrooge, who is haunted by three spirits and learns the true meaning of Christmas has had.

The complete guide to doing a literature search and review also contains a wealth of features to calm students overwhelmed at the prospect of doing their dissertation or thesis

Customer Delight is de overtreffende trap in klanttevredenheid. Uw klanten zijn uiterst tevreden en enthousiast over uw organisatie. U hebt klanten voor het leven die als echte ambassadeurs en promoters fungeren. Te mooi om waar te zijn? Jean-Pierre Thomassen wijst u de weg met De Customer Delight Strategie.

Het boek beschrijft twee basisstrategieën om Customer Delight te realiseren:

*het overtreffen of zelfs overstijgen van de verwachtingen van klanten

*warmte en egostreling

Aan de hand van pr...

With his usual engaging and inimitable style, Mats Alvesson takes the reader on a riveting journey through the diverse ways in which culture itself can be understood and how these powerfully inform organizational life.' - Blake E. Ashforth, Arizona State University 'Understanding Organizational Culture comunicates complex ideas in a manner that will illuminate for those who are less familiar with the concepts discussed, as well as providing a depth and critique of interest to those familiar w...

This text brings together in one volume the range of methods available for undertaking qualitative data collection and analysis in organizations.

The Pearson Longman Vocational English series is designed to meet the English language needs of learners in a range of vocational specialisations. Designed for both pre-work and in-work learners these titles combine a strong grammar syllabus with the essential vocabulary that these students will need in their working lives.

English for Academic Study: Writing This fully updated 2012 edition of English for Academic Study: Writing will help you develop the academic writing skills you need to deal effectively with the written element of your academic study, as well as to develop other important skills such as reading research and critical thinking. The units are organized as follows: * Introduction to academic writing * Sustainable energy * The business of science * Telemedicine * Food security * Human resource man...

With emphasis on practical aspects of engineering, this bestseller has gained worldwide recognition through progressive editions as the essential reliability textbook. This fifth edition retains the unique balanced mixture of reliability theory and applications, thoroughly updated with the latest industry best practices. Practical Reliability Engineering fulfils the requirements of the Certified Reliability Engineer curriculum of the American Society for Quality (ASQ).

Each chapter is support...