This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently;...

Praise for previous editions:- 'A wealth of theory, research, practical advice, case studies and tasks in one volume...Indispensable for both HEI tutors and mentors, and an important book to recommend to all MFL students.' - Language Learning Journal'Presenting clear, straightforward, factual information on all current issues facing MFL student teachers ... An excellent reference guide during the first years of teaching.' - Mentoring and TutoringLearning to Teach Foreign Languages in the Seco...

This volume provides a history of the computer which now comes properly up to the ubiquitous age, with new chapters that look at globalization, platformitization and regulation, allowing readers to engage with the more recent takeover by computers in their historical perspective. With the growing ubiquity of computers, the subject is one of interest to many students and this will feature in history of science and technology courses, and world history courses as well as ones specifically on co...

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. It provides a dive-in-anywhere book that offers practical advice and topical examples.

Adopts a pluralist approach introducing students to both environmental economics and ecological economics highlighting the explanatory power, and complementarity, of both approaches in exploring the economics of environmental and natural resource issues. This edition includes enhanced and updated coverage of topics such as the Green New Deal, post-Paris climate discussions, development in carbon trading systems, and deforestation in the Amazon to ensure the text is up-to-speed with the latest...

From the apparently simple adaptation of a text into film, theatre or a new literary work, to the more complex appropriation of style or meaning, it is arguable that all texts are somehow connected to a network of existing texts and art forms. In this new edition Adaptation and Appropriation explores: multiple definitions and practices of adaptation and appropriationthe cultural and aesthetic politics behind the impulse to adaptthe global and local dimensions of adaptationthe impact of new di...

Human Resources for the Non-HR Manager gives every manager, regardless of their functional role, access to cutting-edge research and evidence-based recommendations so they can approach their people management responsibilities with confidence. Day-to-day people management is increasingly the responsibility of front-line managers, not HR professionals. But managers are often poorly prepared for these responsibilities; they receive little training (and sometimes have little interest!) in HR.

Peo...

How can you effectively motivate young people to engage with foreign language learning?How can young people engage with new ideas and cultural experiences within and outside the classroom?The new and fully revised edition of A Practical Guide to Teaching Foreign Languages in the Secondary School offers straightforward advice and inspiration for training teachers, newly qualified teachers (NQTs) and teachers in their early professional development. Offering a wide range of strategies for succe...

Discusses the Structure and Properties of Materials and How These Materials Are Used in Diverse ApplicationsBuilding on undergraduate students’ backgrounds in mathematics, science, and engineering, Introduction to the Physics and Chemistry of Materials provides the foundation needed for more advanced work in materials science. Ideal for a two-semester course, the text focuses on chemical bonding, crystal structure, mechanical properties, phase transformations, and materials processing for t...

As we increase our awareness of the planetary challenges and how they intersect with the discipline or profession we choose to focus on, we have put our attention on the external forces and impacts. What remains untouched however is the set of beliefs, values, assumptions, mental processes, and paradigms that we hold and share: our mindset. But how do we change a mindset?This book is the first to introduce the 12 Principles for a Sustainability Mindset, presenting educators with a framework t...