Enhance teachers' expertise - in every term, every school year. With all of the everyday demands of teaching, the job of improving classroom practice is a challenge for teachers and school leaders. Grounded by research and field-tested around the world, Teaching Sprints offers a professional improvement process that works in theory and practice.

Including insights from the field, and practical protocols, this book outlines a simple model for engaging in short bursts of evidence-informed impro...

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company's mission statement, brand positioning strategy,...

The 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, as it explores the key concepts within a clear and logical structure. Lynch guides you through 19 chapters, with updated case studies and pedagogy that support the modern business and management student from start to finish. Continuous contrast between prescriptive and emergent views of strategy highlights key debates within the discipline, whilst an emphasis on the practical t...

The Network Society; the essential guide to the past, current consequences and future of digital communication, remaining an accessible, comprehensive, must-read introduction to how new media function in contemporary society.

'Indispensable and subversive' - Simon Caulkin, The Observer 'A highly entertaining polemic.... This slim volume more than lives up to its title' - Stefan Stern, Financial TimesConceived by Chris Grey and written to get you thinking, the 'Very Short, Fairly Interesting and Reasonably Cheap' series offers informal, conversational and critical overviews of popular areas of study. Updated throughout with examples from the biggest global news events, including the Trump presidency, cost-cutting a...

Covering all the basics in organizational behaviour, as well critically reflecting on the institutions and practices of business life, the sixth edition of Managing and Organizations: An Introduction to Theory and Practice has been updated to include: * Cutting-edge content on diversity and inclusion, design thinking, followership and deglobalization * New and updated 'In Practice' boxes offering real-world examples * Engaging case studies, such as How to start decolonising your business, Pow...

The Primary Teacher's School Year Planner is a wellbeing, professional learning, inspiration and organisation tool for teachers.

This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

Research Methods in the Social and Health Sciences gives students a thorough and thoughtful introduction to the entire research process from start to finish, covering qualitative and quantitative research throughout. It lays out each step, from the literature review to ethical research to individual methods and dissemination of research.

Communicating the excitement and importance of criminal justice research, this practical and comprehensive book shows students how to perform and understand statistical analyses, while helping them recognize the connection between statistical analyses used in everyday life and their importance to criminology and criminal justice. This updated Fifth Edition is packed with real-world case studies and contemporary examples utilizing the most current crime data and empirical research available. E...