For courses in fluid mechanics. Introduces engineering students to the principles of fluid mechanics. Written and conceived by an author with decades of relevant experience in the fields of fluid mechanics, engineering, and related disciplines, this First Edition of Fluid Mechanics for Engineers effectively introduces engineering students to the principles of fluid mechanics.

With the understanding that fluid mechanics is a required core course for most engineering students, the author focuse...

For courses in Java programming Unparalleled breadth and depth of object-oriented programming conceptsThe Deitels' groundbreaking How to Program series offers unparalleled breadth and depth of programming fundamentals, object-oriented programming concepts and intermediate-level topics for further study. Java How to Program, Early Objects, 11th Edition, presents leading-edge computing technologies using the Deitel signature live-code approach, which demonstrates concepts in hundreds of complet...

For courses in Introductory Circuit Analysis or Circuit Theory. The fundamental goals of the best-selling Electric Circuits remain unchanged. The 11th Edition continues to motivate students to build new ideas based on concepts previously presented, to develop problem-solving skills that rely on a solid conceptual foundation, and to introduce realistic engineering experiences that challenge students to develop the insights of a practicing engineer. The 11th Edition represents the most extensiv...

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

For project management courses. Project management fundamentals with broad applicationsIn its 5th Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. To promote a compreh...

For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.

The 12th Edition has been significantly updated to address contemporary trends and i...

Highly praised for its clear, straightforward approach, Statistics without Maths for Psychology 8th edition provides a comprehensive and accessible introduction to statistics and SPSS. This widely used and trusted textbook is packed with examples, activities and questions to help you to test your learning and deepen your understanding in a practical and manageable way. Statistics without Maths for Psychology, 8e, will help you to gain the confidence to apply statistical concepts and use SPSS ...

For undergraduate and graduate Accounting courses, as part of non-Accounting programmes. Simplified learning of real-world accounting problemsAccounting for Non-Accounting Students, 10th Edition, by Dyson & Franklin provides real-life understanding of accounting by introducing you to the purpose and key ideas of financial and management accounting whether you have had little or no previous knowledge of the subject. This textbook is renowned for its clear and non-technical explanations of esse...

Comparative International Accounting14th EditionChristopher NobesRobert ParkerNow in its 14th edition, Nobes and Parker's Comparative International Accounting is a comprehensive and coherent text on international financial reporting. It is primarily designed for undergraduate and postgraduate courses in comparative and international aspects of financial reporting. The book explores the conceptual and contextual foundations of International Financial Reporting Standards (IFRS), contrasting the...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses.

Beyond consumer behavior: How buying habits shape identityA #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how ha...