Global Marketing enters its third decade of success developing the next generation of global marketers. With this long-relied-upon resource, authors Mark Green and Warren Keegan offer a compelling, authoritative narrative on marketing in the era of globalization.

They take an environmental and strategic approach focused on the major dimensions of global business. Through integrated analytical tools, they will also help you successfully apply the 4Ps (product, price, place and promotion) to a ...

Develop your understanding of how to use similar steps in your problem-solving approaches For courses in calculus-based physics. University Physics with Modern Physics, 15th edition, now in SI Units, is known for its clear and accessible approach to physics. With its step-by-step guidance and variety of problem types, the textbook will help you solve the most complex problems in physics.

This edition draws on insights from several users to help you see patterns and make connections between pr...

For introductory courses in managerial finance. Help students apply financial concepts to solve real world problems with a proven teaching and learning framework The Teaching and Learning System -- a hallmark feature of Principles of Managerial Finance, Brief -- weaves pedagogy into concepts and practice, giving students a roadmap to follow through the text and supplementary tools. The 8th Edition, Global Edition, concentrates on the material students need to know in order to make effective f...

Updated for C11 Write powerful C programs...without becoming a technical expert! This book is the fastest way to get comfortable with C, one incredibly clear and easy step at a time. You'll learn all the basics: how to organize programs, store and display data, work with variables, operators, I/O, pointers, arrays, functions, and much more. C programming has neverbeen this simple! Who knew how simple C programming could be? This is today's best beginner's guide to writing C programs-and to le...

Essential Mathematics for Chemists is ideally suited for students who have a limited mathematical background and who wish to build their confidence in the use of mathematics that is relevant to their chemistry studies. John Gormally has many years' experience of teaching mathematics to chemistry students and has set out specifically to address common difficulties in understanding the subject. Assuming little knowledge of mathematics, this book first introduces basic skills in handling numbers...

The fourth edition of this highly regarded and successful text continues to provide a clear and accessible introduction to the world of GIS for students and professionals. Focusing on the practical applications of GIS, this book features a wealth of multi-disciplinary case studies and examples of GIS in practice, demonstrating how it is used worldwide and within a variety of different industries.

The new edition has been substantially revised and updated to include coverage of the latest adva...

For Introductory Physical Geography Courses Among the most highly regarded in physical geography, Robert Christopherson's bestselling texts are known for their meticulous attention to detail, currency, accuracy, and rich integration of climate change science. Geosystems: An Introduction to Physical Geography, 9th Edition is uniquely organised to present Earth systems topics as they naturally occur: atmosphere, hydrosphere, lithosphere and biosphere. This interconnected and organic systems-bas...