Introducing Communication Theory: Analysis and Application focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized template to present the concept of theory and help students become insightful, critical thinkers. The Connect course for this offering includes SmartBook, an adaptive reading and study experience that guides students to master, recall, and apply key concepts while providing automatically graded assessments.

Study smarter and stay on top of your discrete mathematics course with the bestselling Schaum's Outline-now with the NEW Schaum's app and website! Schaum's Outline of Discrete Mathematics, Fourth Edition is the go-to study guide for more than 115,000 math majors and first- and second-year university students taking basic computer science courses. With an outline format that facilitates quick and easy review, Schaum's Outline of Discrete Mathematics, Fourth Edition helps you understand basic c...

With an accessible approach, the third European edition of Principles of Economics provides students with the tools to analyze current economic issues. The book is underpinned by a focus on seven Core Principles, which help students to make the link between economic theory and practice. The 'economic naturalist' approach, supported by exercises, problems and examples, encourages students to employ economics principles to understand and explain the world around them.Developed from the well-reg...

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic co...

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The New Gold Standard takes you on an exclusive tour behind the sce...

A must read for any HR executive. This research-based competency model is particularly compelling because it is informed by the perspective of non-HR executives and stakeholders.

This fully updated study guide offers complete coverage of every topic on the latest version of the SSCP examThis thoroughly revised guide offers complete coverage of all the material on the Systems Security Certified Practitioner (SSCP) exam. Written by a leading IT security certification and training expert, this authoritative resource addresses all seven SSCP domains as developed by the International Information Systems Security Certification Consortium (ISC)2 (R), including updated exam o...