From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated...

The bestselling guide to Toyota's legendary philosophy and production system-updated with important new frameworks for driving innovation and quality in your business. One of the most impactful business guides published in the 21st Century, The Toyota Way played an outsized role in launching the continuous-improvement movement that continues unabated today. Multiple Shingo Award-winning management and operations expert Jeffrey K. Liker provides a deep dive into Toyota's world-changing process...

This is the breakthrough program for increasing quality, shortening Cycle Times, and creating shareholder value in every area of your organization. Time and quality are the two most important metrics in improving any company's production and profit performance. "Lean Six Sigma" explains how to impact your company's performance in each, by combining the strength of today's two most important initiatives Lean Production and Six Sigma into one integrated program.

The first book to provide a step...

Have the negotiating edge when getting your new business off the groundWritten by Dermot Berkery, an internationally known venture capitalist with Delta Partners, this complete toolbook thoroughly details how venture capitalists arrange the financing for a company; what they look for in a business plan; how they value a business; and how they structure the terms of an agreement. Within its pages, you'll find everything you need to successfully raise new business capital with the most attracti...

A must read for any HR executive. This research-based competency model is particularly compelling because it is informed by the perspective of non-HR executives and stakeholders.

The #1 most trusted evidence-based text in orthopaedic physical therapyThe definitive text for orthopedic students, Dutton’s Orthopaedic: Examination, Evaluation and Intervention delivers a logical, systematic approach to hands-on orthopedic treatment. This new edition offers the perfect balance in its coverage of the continuum of care, emphasizing the appropriate use of manual techniques and therapeutic exercise while outlining the correct applications of multiple adjuncts to the reha...

We are pleased to present this Global Edition, which has been developed specifically to be innovative while teaching students in a clear, unbiased way. It builds upon the tradition of leadership by sticking to three main goals:

Help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and policy alternatives.

Help the student understand and apply the economic perspective and reason accurately and objectively about economic ...

From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and w...

This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever.The book that revolutionized business communications has been updated for today's communication challenges. Crucial Conversations provides powerful skills to ensure every conversation¿especially difficult ones¿leads to the results you want. Written in an engaging and witty style, it teaches readers how to be persuasive rather than abrasive, how to ge...

"The magic shared in these pages is actionable advice on how you can lead the change in your organization to develop your people and create a durable culture of innovation."- James P. Womack, coauthor of The Machine That Changed the World and Lean Thinking, and founder of the Lean Enterprise Institute

"This book is an essential guide to anyone interested in product development. Morgan and Liker provide both proven fundamentals and leading edge practices that give the reader a wealth of inform...