Mark Twain once observed, A lie can get halfway around the world before the truth can even get its boots on. His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas stick. Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished e...

The standard teaching text for Data and Society modules explaining to undergraduates, in different social-science disciplines, the Big Data Revolution in an accessible and critical way.

This is a second edition of the highly popular volume used by clinicians and students in the assessment and intervention of aphasia. It provides both a theoretical and practical reference to cognitive neuropsychological approaches for speech-language pathologists and therapists working with people with aphasia. Having evolved from the activity of a group of clinicians working with aphasia, it interprets the theoretical literature as it relates to aphasia, identifying available assessments and...

50 Steps to Improving Your Academic Writing 50 Steps to Improving Your Academic Writing addresses the challenges facing every student beginning a program of academic study. This comprehensive guide gives you everything you need to write well-constructed academic essays. It is packed full of information that is critical to attaining better marks, including: * how to apply critical thinking skills * how to strengthen your arguments * how to include paper referencing * how to avoid plagiarism 50...

Es el libro perfecto para ampliar y profundizar en el vocabulario, que abarca desde el nivel A al B1 Se trata de una nueva edición actualizada y ampliada.Más de 3.000 palabras con variantes mexicanas y argentinas.Además, ahora, con comprensión oral y prácticas de conversación.Se han añadido dos temas totalmente nuevos: El medio ambiente y la Tecnología de la Información y Comunicación. Las actividades presentan mucho más léxico y los textos auténticos han sido actualizados.En cad...

Through internationalisation programmes, millions of students spend part of their studies at universities abroad every year. Lecturer mobility programmes are bringing international lecturers straight to local classrooms. With migration, labour mobility and student mobility, classrooms and lecture halls have grown more culturally diverse than ever before.

Intercultural Sensitivity gives students a head start in working with lecturers and fellow students, and to excel in their future internati...

How can you become a successful teacher? The Teachers' Handbook is an accessible reference work, based on the general knowledge that every beginning teacher should possess. It offers a host of practical tools and is an inspiration for current thesis topics. This publication provides a comprehensive bridge between theory and everyday classroom practice.

The Teachers' Handbook answers key questions for the student teacher, varying from 'How can I teach my students?' to 'How can I grow as a teac...

The 9th edition of this textbook for hybrid introductory communication courses provides a balanced introduction to the fundamental theories and principles of communication. The book explores communication in a variety of contexts-including interpersonal, group, organizational, and mass media-and provides students the theoretical knowledge and the research and critical thinking skills they'll need to succeed in advanced communication courses and communication professions. The first section exp...

Provides students with an introduction to the study of the effects of media on human emotion and behavior. Suited for media/mass communication psychology and media effects courses offered in both communication studies and psychology departments. New edition reflects the most current research and includes more coverage of the effects of technology and social media on our twenty-first century lives.

In-text pedagogy such as chapter questions is complimented by instructor and student online reso...

Get a solid understanding of the major concepts in microbiology with a textbook that offers cutting-edge research findings, powerful tools, and visuals.

Brock Biology of Microorganisms, Global Edition, 16th Edition is the latest version of the most authoritative textbook in the field, delivering accessible content around the basic concepts of microbiology.

Besides offering an overview of the principles of the microbial world, this edition further expands on art programs and modern resources, ...