'Beyond Orientalism: Sir William Jones (1746-1794), A Journey of Understanding' reconfigures our understanding of Orientalism, the formation of British Romanticism, colonialism, and late eighteenth-century British India. This volume examines the enduring legacy of Sir William Jones, a seminal figure in the intellectual exchange between East and West during the Enlightenment. Through a rigorous analysis of Jones's translations, annotations, and original compositions, the book elucidates his pr...

What if your customer experience could do more than delight — what if it could change behavior, fuel loyalty, and accelerate your sustainability goals? Consumers want to make better choices — but too often, businesses make it hard. That’s where customer experience comes in.

This book shows you how to design CX that makes sustainable behavior the easy, obvious and rewarding choice. Build on interviews with 12 leaders in the field, guided by Kyden’s practical method for Sustainable Expe...

In the rolling hills of Limburg, near Margraten, they slowly loom up, row after row: the thousands of white marble crosses and Stars of David. They mark the final resting place of nearly 8,300 American soldiers who died during World War II. While the headstones provide us with the names of the mostly young men involved in the liberation of the Netherlands, they do not tell us who the soldiers were and who they left behind. Moreover, the peace and quiet at the only American war cemetery in the...

Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By comb...

The creation of a flexible, efficient, digitized, dependable and resilient power grid may well be the best route to increasing energy efficiency & security, as well as boosting the potential of renewable & distributed power sources. This book covers smart grids from A-Z, providing a complete treatment of the topic, covering both policy and technology, explaining the most recent innovations supporting its development, and clarifying how the smart grid can support the integration of renewable e...

The New State of the Art in Information Security: Now Covers Cloud Computing, the Internet of Things, and Cyberwarfare Students and IT and security professionals have long relied on Security in Computing as the definitive guide to computer security attacks and countermeasures. Now, the authors have thoroughly updated this classic to reflect today's newest technologies, attacks, standards, and trends. Security in Computing, Fifth Edition, offers complete, timely coverage of all aspects of comp...

"One of the most significant books in my life." -Obie Fernandez, Author, The Rails Way "Twenty years ago, the first edition of The Pragmatic Programmer completely changed the trajectory of my career. This new edition could do the same for yours." -Mike Cohn, Author of Succeeding with Agile , Agile Estimating and Planning , and User Stories Applied ". .

. filled with practical advice, both technical and professional, that will serve you and your projects well for years to come." -Andrea Goulet...

Whether you run a giant corporation or workin a small business, it's more than likely thatyou regularly deal with people of differentcultures-from customers and suppliers tosalespeople and colleagues. It simply can't be overstated: You will havetrouble succeeding in business today if youdon't appreciate and know how to activelymanage global cultural diversity. ManagingAcross Cultures examines why people aroundthe world behave as they do and providesactionable tactics for succeeding in today's...

In this thoroughly updated fourth edition, award-winning contact lens author, lecturer, and researcher, Professor Nathan Efron, presents an easily accessible, systematic account of how to identify, understand, and manage contact lens complications. Professor Efron is renowned for his ability to distil often-complex principles of ocular physiology and pathology into a clinically-friendly format. The subject matter is arranged logically by tissue structure - which is the way practitioners natur...