This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.

Power, Politics and Society: An Introduction to Political Sociology discusses how sociologists have organized the study of politics into conceptual frameworks, and how each of these frameworks foster a sociological perspective on power and politics in society. This includes discussing how these frameworks can be applied to understanding current issues and other "real life" aspects of politics. This second edition incorporates new material on cultural divides in American politics, emerging rol...

Cognitive Development and Cognitive Neuroscience: The Learning Brain is a thoroughly revised edition of the bestselling Cognitive Development. The new edition of this full-colour textbook has been updated with the latest research in cognitive neuroscience, going beyond Piaget and traditional theories to demonstrate how emerging data from the brain sciences require a new theoretical framework for teaching cognitive development, based on learning. Building on the framework for teaching cognitiv...

Behavior Modification: What It Is and How to Do It is a comprehensive, practical presentation of the principles of behavior modification and guidelines for their application. Appropriate for university students and for the general reader, it teaches forms of behavior modification ranging from helping children learn necessary life skills to training pets, to solving personal behavior problems. It teaches practical "how-to" skills, including: discerning long-term effects; designing, implementin...

Now fully revised and updated, this leading ICT series volume offers concise, superbly illustrated coverage of neuroanatomy, that throughout makes clear the relevance of the anatomy to the practice of modern clinical neurology. Building on the success of previous editions, Neuroanatomy ICT, sixth edition has been fine-tuned to meet the needs of today's medical students - and will also prove invaluable to the range of other students and professionals who need a clear, current understanding of ...

Neil J. Salkind's best-selling Statistics for People Who (Think They) Hate Statistics has been helping ease student anxiety around an often intimidating subject since it first published in 2000. Now the bestselling SPSS and Excel versions are joined by a first edition of the text for use with the R software.

New co-author Leslie A. Shaw carries forward Neil's signature humorous, personable, and informative approach. The text guides students through various statistical procedures, beginning wi...

Everyone might have an idea about what constitutes a stable personality, but actually defining it is difficult. The same applies to the concept of a stable ship. Nevertheless, the term ‘stability’ is still applied to all types of vessels in many regulations.

Stability affects the safety of the ship and its crew, as well as the environment. Therefore, it is essential that each crew member understands the meaning of stability, irrespective of their position or which type of ship they are wo...

The third edition of Fundamentals of Hydrology provides an absorbing and comprehensive introduction to the understanding of how fresh water moves on and around the planet and how humans affect and manage the freshwater resources available to them. The book consists of three parts, each of fundamental importance in the understanding of hydrology: The first section deals with processes within the hydrological cycle, our understanding of them, and how to measure and estimate the amount of water ...

Real-world examples, fascinating applications, and clear explanations, help students to understand the basics of learning and memory research.

With real-world examples, fascinating applications, and clear explanations, this breakthrough text helps uninitiated students understand the basic ideas and human impact of groundbreaking learning and memory research. The text features a unified approach to behavioral studies and the biological mechanisms common to all species with integrated coverage ...

Now in its second edition, Water Resources: An Integrated Approach provides students with a comprehensive overview of natural processes associated with water and the modifications of these processes by humans through climate change and land management, water-related health issues, engineering approaches to water and socio-economic processes of huge importance to water resources. The book contains chapters written by 24 specialist contributors, providing expert depth of coverage to topics. The...