The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step...

For upper-level undergraduate and MBA students enrolled in an international business law course. August emphasizes the diversity and similarity of how firms are currently regulated and governed around the world.

Ship Stability for Masters and Mates explores all aspects of ship stability and ship strength, squat, and interaction and trim, as well as materials stresses and forces. Organized into 56 chapters, the book looks at the relationship between ship stability and ship motion, with emphasis on group weights in a ship. It also explains how TPCs are calculated for a range of drafts extending beyond the light and loaded drafts, along with form coefficients, including the coefficient of fineness of th...

A completely revised and updated edition of A Course in Language Teaching. This book provides a comprehensive introduction to English language teaching, and is suitable for teachers in a variety of educational settings, including compulsory education. It has been completely revised and updated to include essential new topics for the modern English language teacher, including English as an international language, Content and Language Integrated Learning (CLIL) and using digital materials.

It i...

A complete introduction to the field of computational physics, with examples and exercises in the Python programming language. Computers play a central role in virtually every major physics discovery today, from astrophysics and particle physics to biophysics and condensed matter. This book explains the fundamentals of computational physics and describes in simple terms the techniques that every physicist should know, such as finite difference methods, numerical quadrature, and the fast Fouri...

This book is based on a simple but powerful observation: Students and young professionals who develop outstanding writing skills do so primarily by mastering a limited number of the most important writing principles, which they use over and over again. What are these recurring principles? The answer to this question is the basis of this material. A wealth of examples, charts, and engaging exercises makes The Little Red Writing Book an invaluable guide for anyone who wants to master those skil...

Long acclaimed as the definitive introductory botany text, Raven Biology of Plants stands as the most significant revision in the book's history. Every topic was updated with information obtained from the most recent primary literature, making the book valuable for both students and professionals. This textbook is available with LaunchPad.

LaunchPad combines an interactive ebook with high-quality multimedia content and ready-made assessment options, including LearningCurve adaptive quizzing. ...

Introduces aspiring and practicing actuaries, engineers, computer scientists and others to the practical aspects of constructing computerized simulation studies to analyze and interpret real phenomena. This title presents the statistics needed to analyze simulated data as well as that needed for validating the simulation model.

Seven interviews with leading climate scientists cover both fundamental research (climate modeling, global warming, sea level change, melting of the ice caps, natural hazards) and impact assessment (adaption, mitigation, economic impacts and costs of climate change). Experts on different aspects of the topic explain their own field and give their opinion on general questions concerning climate change. The goal is to provide the reader with first-hand information on the current state of climat...