Already cited by the Financial Times, Forbes.com, The Economic Times, WSJ/Mint and several other prominent global business publications, Winning in Emerging Markets is quickly becoming the go-to book for mapping a strategy for entering new markets--and then quickly gaining a competitive edge in those high growth regions. Advancing the discussion about emerging markets themselves and how organizations can best leverage the potential of these regions, Tarun Khanna and Krishna Palepu -- both wel...

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis,...

The perfect companion for both trainees and teacher trainers following courses such as the Cambridge CELTA, and the Trinity Certificate in TESOL, as well as teachers who are unsure of how to present grammar or those who are looking for new ways to present it. Teaching English Grammar aims to combine language information and methodological help in a straightforward, authoritative way and thus help English language teachers prepare and deliver grammar lessons within their syllabus. The book pro...

This is a user-friendly and comprehensive beginner Indonesian book and a great way to learn Indonesian. Divided into 28 graded lessons, Basic Indonesian provides fill-in-the-blank exercises, quizzes, word puzzles and question-and-answer practices to reinforce Indonesian language learning. Extensive cultural notes are provided along with detailed tips on etiquette and appropriate cultural behavior in the world's largest Islamic society.

It has been made to fill the need for a one-volume Indone...

Designed to cover the first term in a 3-year course, the New Practical Chinese Reader (NPCR), Volume 1 Textbook aims to develop the student’s ability to communicate using Chinese through the study of language structure and function, related cultural knowledge, and training in listening, speaking, reading and writing skills. Each lesson contains Text, New Words, Notes, Conversation Practice, Reading Comprehension, Phonetics, Grammar, Characters and Cultural Notes. The NPCR series uses severa...

'Shoot all the bluejays you want, if you can hit 'em, but remember it's a sin to kill a mockingbird.'A lawyer's advice to his children as he defends the real mockingbird of Harper Lee's classic novel - a black man charged with the rape of a white girl. Through the young eyes of Scout and Jem Finch, Harper Lee explores with exuberant humour the irrationality of adult attitudes to race and class in the Deep South of the 1930s.

Since its initial publication eighty years ago, How to Win Friends & Influence People has sold over fifteen million copies worldwide. In his book, Carnegie explains that success comes from the ability to communicate effectively with others. He provides relatable analogies and examples, and teaches you skills to make people want to be in your company, see things your way, and feel wonderful about it. For more than eighty years his advice has helped thousands of successful people in their busin...

The Catcher in Rye is the ultimate novel for disaffected youth, but it's relevant to all ages. The story is told by Holden Caulfield, a seventeen- year-old dropout who has just been kicked out of his fourth school. Throughout, Holden dissects the 'phony' aspects of society, and the 'phonies' themselves: the headmaster whose affability depends on the wealth of the parents, his roommate who scores with girls using sickly-sweet affection.Lazy in style, full of slang and swear words, it's a novel...

What's more important to a story: a gripping plot or compelling characters? Literary-minded novelists argue in favor of character-based novels while commercial novelists argue in favor of plot-based stories, but the truth of the matter is this: The best fiction is rich in both.

Enter Plot Versus Character. This hands-on guide to creating a well-rounded novel embraces both of these crucial story components. You'll learn to:

Create layered characters by considering personality traits, natural a...

The ultimate guide to visual storytelling! How to make the audience feel the story while they are reading the story. Using his experiences from working in the comic book industry, movie studios and teaching, Marcos introduces the reader to a step-by-step system that will create the most successful storyboards and graphics for the best visual communication. After a brief discussion on narrative art, Marcos introduces us to drawing and composing a single image, to composing steady shots to draw...