From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.Fully revised and updated...

Contemporary Management 12e mirrors the changes taking place in today's management practice by incorporating recent developments in management theory and research. It provides current examples of how managers of companies, large and small, address the challenges and opportunities they face and how they can effectively meet them. A hallmark strength of the product is how the authors infuse real managers who seize opportunities, overcome challenges, and effectively manage and lead their organiz...

Tough Test Questions? Missed Lectures? Not Enough Time?Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject.

Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills. This Schaum's O...

Vital tools for implementing Lean Six Sigma--what they are, how they work, and which to useThe Lean Six Sigma Pocket Toolbook is today's most complete and results-based reference to the tools and concepts needed to understand, implement, and leverage Lean Six Sigma. The only guide that groups tools by purpose and use, this hands-on reference provides:Analyses of nearly 100 tools and methodologies--from DMAIC and Pull Systems to Control Charts and Pareto Charts Detailed explanations of each to...

“I’ve worked in a wide range of settings and been fortunate to teach health professionals and to learn from the best. Despite all that experience, I still find Clinical Sports Medicine extremely useful. It makes me, and my athletes, better.

Very easy to quickly check in the clinic. Love every new edition—have not been disappointed.”Mario Bizzini, PT, PhD, Former Executive Board Member, International Federation of Sports Physical Therapy (IFSPT)Now in its sixth edition, the world-leadi...

A Fully-Updated, No-Nonsense Guide to ElectronicsAdvance your electronics knowledge and gain the skills necessary to develop and construct your own functioning gadgets. Written by a pair of experienced engineers and dedicated hobbyists, Practical Electronics for Inventors, Fourth Edition, lays out the essentials and provides step-by-step instructions, schematics, and illustrations.

Discover how to select the right components, design and build circuits, use microcontrollers and ICs, work with ...

Cachon Operations Management 3e is designed for undergraduate students taking an introductory course in Operations Management. This text will share many of the strengths of Matching Supply with Demand: An Introduction to Operations Management.

Operations Management by Cachon comprehensively spans the relevant domain of topics, is accessible to a typical undergraduate student (i.e., limited real world business experience), incorporates the latest research and knowledge, and provides t...

Investments set the standardas a graduate (MBA) text intended primarily for courses in investment analysis.The guiding principle has been to present the material in a framework that isorganized by a central core of consistent fundamental principles and will introducestudents to major issues currently of concern to all investors. In an effort to link theory to practice, the authorsmake their approach consistent with that of the CFA Institute. Many features ofthis text make it consistent with a...

Maximize employee performance with this updated edition of the classic bestseller. In Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, renowned thought leader and internationally recognized workplace expert Aubrey Daniels takes a look at today's rapidly changing work environment, providing a timely update to his seminal book on performance management. As one of the foremost speakers and writers in the human performance field, for nearly 40 years D...

Applied Statistics in Business and Economics, 7th edition, provides real meaning to the use of statistics in the real world by using real business situations and real data while appealing to students who want to know the why rather than just the how. The text emphasizes thinking about data, choosing appropriate analytic tools, using computers effectively, and recognizing the limitations of statistics. It motivates student learning through applied current exercises and cases that provide real-...