Brand the Change unpacks the brand building process in practical steps. Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences.The book offers the tools and exercises to build your own brand and offers a rich array of tips fro...

Revised edition: 20 additional methods and a new chapter to introduce humanity-centred design

This handbook documents 80 methods used in design innovation projects leading to the design of new products or services. It is the first publication to bring together methods, tools and case studies that involve multiple disciplines and perspectives – from product and service design to interaction and user experience design. In this revised edition, the authors look beyond the human-centred design ...

Whether you’re a manager or creatives, a colleague of creatives, or simply creative yourself, chances are you recognise some of your colleagues or team members in this. If so, The Characters of Creativity is your go-to guide. The book offers specific strategies and techniques for releasing creativity.

A practical guide to the complex world of creativity.

Turn strategy into creativity and find out what management tools work for creatives.

Learn how to create a professional environment that s...

While the creative struggle may be inevitable, it doesn’t have to feel impossible. The book is organised into three parts: Exploring Your Creative Context, Designing Your Creative Practice, and Maintaining Your Creative Momentum. You will discover your imaginator type, become a superhero(ine) and define what creativity means to you.

The book walks you through practical and inspiring methods to make space and time for making so you will never again have an excuse to procrastinate. In additi...

Get ready to make a difference! This book is your ultimate guide, packed with practical tools and strategies to create positive change. Whether working solo, in a small agency, or a big organisation, you'll learn how to embrace planetary perspectives and think long-term, even in a profit-driven world. Discover how to make mindful decisions, transform your design practices, and influence company strategies to leave a positive impact for future generations.

‘Designing Tomorrow’ introduces ...

The game is played by all founding members. Every founder gets 5 cards. Taking turns, every founder chooses one card to put on the table. Work with that card before putting the next card on the table, and so on. Play as many rounds as you feel, depending on time and energy.

Playing Start-up Starters results in more clarity about the role of the founding team, as well as actionable feedback and relentless client focus. The game is underpinned by a decade of coaching hundreds of start-ups, gro...

Societal challenges are urgent and affect everyone, including politicians, citizens, government officials, business professionals, NGOs, designers and researchers. Understanding and addressing these challenges is difficult because no single stakeholder or organisation is solely responsible. Everything is interconnected and constantly changing, resulting in challenges being neglected and stakeholders being unable or unwilling to make important decisions.

The Co-Design Canvas is a practical and...

Today, leaders and employees are expected to demonstrate increased creativity in their work. However, many lack the skills to be creative on command or challenge conventional thinking. This book provides a practical approach to developing creative skills, boosting confidence and foster a culture of creativity in your team. It guides readers through the four key creative skillsets, helping them turn each into a habit.

The book equips readers with tools to challenge assumptions, generate novel ...

In recent years, co-design has become something of a buzzword. While the term has gained in popularity, its true meaning and practical implementations are not widely understood. Existing resources, such as co-design toolkits, are freely available online but tend to be highly specialised and template-driven, limiting their usefulness for diverse contexts.

The team behind “The Art of Co-Design” conducted a thorough review of existing co-design toolkits and created a comprehensive resource ...

This book takes a deep dive into visual design structures, focusing on the timeless principles of movement, space, and composition. While design tools and technologies continue to change, these core principles remain just as important. Written in a clear and engaging style, it’s perfect for students looking to build their foundation in design, and also a great resource for professionals who want to revisit or sharpen their skills.

The book goes beyond the basics of design, introducing fresh...