Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today...

This textbook provides a concise introduction to Management Information Systems. It introduces core concepts in an accessible style and adopts a contemporary approach that reflects the opportunities and challenges faced as businesses and technologies continue to evolve.