"The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart InsightsThis book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA.

Compared to the competition that to...

From memoir to journalism, personal essays to cultural criticism, this indispensable anthology brings together works from all genres of creative nonfiction, with pieces by fifty contemporary writers including Cheryl Strayed, David Sedaris, Barbara Kingsolver, and more. Selected by five hundred writers, English professors, and creative writing teachers from across the country, this collection includes only the most highly regarded nonfiction work published since 1970. Contributers include: Jo ...

The centerpiece of most adults' daily lives is the workplace, where all participants-as workers or managers-can benefit from thinking strategically about employee motivation, compensation, and selection. Personnel Economics uses simple but formal economic models to study what happens inside the workplace. Fueled by the latest findings from behavioral economic research, the text provides an intuitive introduction to the two workhorses of empirical research onpersonnel issues: designing experim...

For a three-semester or four-quarter calculus course covering single variable and multivariable calculus for mathematics, engineering, and science majors.

This much anticipated second edition of the most successful new calculus text published in the last two decades retains the best of the first edition while introducing important advances and refinements. Authors Briggs, Cochran, and Gillett build from a foundation of meticulously crafted exercise sets, then draw students into the narrative ...

From bestselling author Jon Gordon and rising star Damon West comes The Coffee Bean an illustrated fable that teaches readers how to transform their environment, overcome challenges, and create positive change. Life is often difficult. It can be harsh, stressful, and feel like a pot of boiling hot water. The environments we find ourselves in can change, weaken, or harden us, and test who we truly are. We can be like the carrot that weakens in the pot or like the egg that hardens. Or, we can b...

The Energy Bus, an international best seller by Jon Gordon, takes readers on an enlightening and inspiring ride that reveals 10 secrets for approaching life and work with the kind of positive, forward thinking that leads to true accomplishment - at work and at home.

Souvent les enfants s'inventent une famille, une autre origine, d'autres parents. Le narrateur de ce livre, lui, s'est invent n fr . Un fr a , plus beau, plus fort, qu'il que devant les copains de vacances, les angers, ceux qui ne v fieront pas? Et puis un jour, il d uvre la v t impressionnante, terrifiante presque. Et c'est alors toute une histoire familiale, lourde, complexe, qu'il lui incombe de reconstituer. Une histoire tragique qui le ram aux temps de l'Holocauste, et des millions de di...

Praise for The Motive WHY SO MANY LEADERS ABDICATE THEIR MOST IMPORTANT RESPONSIBILITIES "The Motive rocked me to my core. A gift for any aspiring CEO, or current one. I wish Pat Lencioni had written this 30 years ago!"

?Jason McCann, CEO, Varidesk "This may be Pat's best work of fiction yet. His characters are human, and the plot twists and turns kept surprising me. And of course, the lesson about our motives is critical for anyone who leads or wants to lead."

?Elizabeth Bryant, ch...

Named as one of the 100 Best Things in the World by GQ magazine in 2003, the riotous adventures of Vernon Gregory Little in small town Texas and beachfront Mexico mark one of the most spectacular, irreverent and bizarre debuts of the twenty-first century so far. Its depiction of innocence and simple humanity (all seasoned with a dash of dysfunctional profanity) in an evil world is never less than astonishing. The only novel to be set in the barbecue sauce capital of Central Texas, Vernon God ...

Ecrit dans le feu de l'Histoire, Suite française dépeint presque en direct l'exode de juin 1940, qui brassa dans un désordre tragique des familles françaises de toute sorte, des plus huppées aux plus modestes. Avec bonheur, Irène Némirovsky traque les innombrables petites lâchetés et les fragiles élans de solidarité d'une population en déroute. Cocottes larguées par leur amant, grands bourgeois dégoûtés par la populace, blessés abandonnés dans des fermes engorgent les routes...