The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, poli...

The first edition of this highly readable narrative of modern Iran was named the Choice Outstanding Academic Title in 2009. This second edition brings the story up to date through 2017, with the Green uprisings of 2009, the second Ahmadinejad administration, the election of Rouhani, and the Iran nuclear deal.

A History of World Societies, Twelfth Edition, provides a regional approach to global history that is easily understood and presented in straightforward sections. With a focus on social history, students see how the stories of individuals affected the arc of global history. This book is also enhanced by LearningCurve, our easy-to-use adaptive learning system that will ensure that you come to class prepared.

Presents a controversial view of the origins of fascism, locating them in the eighteenth century with the advent of the Anti-Enlightenment, a far earlier date than most historians. This book contends that J G Herder, Edmund Burke, and Joseph de Maistre can be connected to the origins of the Anti-Enlightenment.

The Caribbean before Columbus is a new synthesis of the region's insular history. It combines the results of the authors' 55 years of archaeological research on almost every island in the three archipelagoes with that of their numerous colleagues and collaborators. The presentation operates on multiple scales: temporal, spatial, local, regional, environmental, social, and political.

In addition, individual sites are used to highlight specific issues. For the first time, the complete histories...

Attempting to provide a revitalized, self-aware vocabulary with which the religious diversity of the 20th century can be accurately described and responsibly discussed, this book contains contributions from scholars working in a variety of religious traditions.

Whether as an epic battleground or a cradle of civilizations, Europe has left an enduring imprint on the history of the world for over two millennia.

From megalithic civilizations through ancient times, the Renaissance, the Industrial Revolution, the rise of nationalism, two world wars and the years that followed, this book looks beyond a series of distinct national histories to offer the history of Europe as an often shared experience across one continent.

This book delves into events such a...

This book is a study of the interaction of the Western societies of Europe and America with others around the world in the past two centuries - the age of European empire. It deals with the European threat and the non-Western response, but the focus is on the ways in which people in Asia, Africa, and Indian America have tried to adapt their ways of life to the overwhelming European power that existed in this period. The challenge and the response are presented through a series of selected and...

This volume traces how colonial powers from the sixteenth to the nineteenth century built, adapted, and expanded systems of slave trading and coerced labour across different regions of the globe. Bringing together diverse geographical perspectives and source materials, the contributors investigate how European practices of enslavement—shaped above all by experiences in the Atlantic world—were transferred to, or reshaped by, societies in the Indian Ocean and Asia. In examining the manageme...

The Silk Road was the current name for a complex of ancient trade routes linking East Asia with Central Asia, South Asia, and the Mediterranean world. This network of exchange emerged along the borders between agricultural China and the steppe nomads during the Han Dynasty (206BCE-220CE), in consequence of the inter-dependence and the conflicts of these two distinctive societies. In their quest for horses, fragrances, and spices, gems, glassware, and other exotics from the lands to their west...