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Studieboeken (626)
Maritime Economics / 3rd edition
2008 || Paperback || Martin Stopford || Taylor & Francis
For 5000 years shipping has served the world economy and today it provides a sophisticated transport service to every part of the globe. Yet despite its economic complexity, shipping retains much of the competitive cut and thrust of the “perfect†market of classical economics. This blend of sophisticated logistics and larger than life entrepreneurs makes it a unique case study of classical economics in a modern setting.
The enlarged and substantially rewritten Maritime Economics u...
Secrets of Power Negotiating - 25th Anniversary Edition
2023 || Paperback || Roger Dawson || Red Wheel/Weiser
“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits
“This is the one negotiating book that really opened my eyes and gave me practical tools I could use immediately.” —Timothy Ferriss, bestselling author of The 4-Hour Work Week
“A fast, entertaining read that should be required reading for anyone who deals...
Port Economics, Management and Policy
2022 || Paperback || Theo Notteboom e.a. || Taylor & Francis
Port Economics, Management and Policy provides a comprehensive analysis of the contemporary port industry, showing how ports are organized to serve the global economy and support regional and local development.
Event Sponsorship / 1st edition
2013 || Paperback || Ian McDonnell e.a. || Taylor & Francis
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently;...
Applying IFRS Standards
2022 || Paperback || Ruth Picker e.a. || Wiley
The vision of the IFRS Foundation to establish a truly global language for accounting has now been
realised in 100+ of the world's jurisdictions and continues to generate public support from the G20 and major international organisations such as World Bank, IMF, Basel Committee, IOSCO and IFAC. The widespread adoption of the IFRS Standards has enabled greater fluency in international financial reporting and established a global understanding of accountancy practice in an increasingly internati...
Designing Your New Work Life
The #1 New York Times bestseller for building the perfect career
2023 || Paperback || Bill Burnett || Vintage Publishing
We will spend up to 120,000 hours at work in our lifetimes.
But how do we best use those hours? And how do we adapt to today's working world?
'Life has questions. They have answers' New York Times
From the #1 New York Times bestselling authors of Designing Your Life
With this innovative and deeply empowering book, all of us can find answers to these challenging questions. It offers a fresh understanding of the politics and psychology of work and, by sharing the 'design thinking' principles th...
Think Again:
the Power of Knowing What You Don't Know
2023 || Paperback || Adam Grant || WH Allen
Discover the critical art of rethinking: how questioning your opinions can position you for excellence at work and wisdom in life
Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, the most crucial skill may be the ability to rethink and unlearn. Recent global and political changes have forced many of us to re-evaluate our opinions and decisions. Yet we often still favour the comfort of conviction over the discomfort of doubt, and prefer opinions ...
English for International Tourism New Edition Upper Intermediate Coursebook (with DVD-ROM)
2013 || Paperback || Peter Strutt e.a. || Pearson
The series builds learner confidence in the professional skills needed for the tourist industry whilst developing their language awareness. Students practise these skills in realistic Case Studies that reflect topical tourism issues. The DVD-ROM accompanying the Coursebook includes travel DVDs with accompanying worksheets.
English for International Tourism is recommended preparation for the LCCI English for tourism exams www.lcci.org.uk.
Advertising in the Digital Age
Theories and Practices
2024 || Paperback || Sevil Yesiloglu e.a. || SAGE
Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.
In ...