This textbook provides students with a comprehensive introduction to the role of governments and the public sector as well as international tourism policy in developing and managing tourism.

Now in its 8th edition, the philosophy at the heart of Bob de Wit’s landmark text Strategy is that an understanding of the topic can only be gained by exposure to the different perspectives in the field. Recognizing that there is no simple answer to the question of ‘what is strategy’, the author navigates readers through contrasting viewpoint readings to encourage discussion and debate, and illustrative cases to acknowledge the importance of strategy in the world of business. Placing th...

Quantum Computing Strategy: Foundations and Applicability is an essential reference for technology enthusiasts, business leaders, policymakers, and educators seeking to understand the benefit quantum computing brings for enterprises. It is designed to be a self-contained learning resource.

The book provides both practical and managerial implications of cyber security that also supports business intelligence and discusses the latest innovations in cyber security.

The subject of sustainability transitions has, in the past decade or so, become an established research field for academics, policy makers and practitioners alike. In this volume we further advance this line of inquiry with a special reference

Global Strategy is a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. It equips future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global business.

This international case study book provides 28 expertly curated case studies on the topic of food tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning.

This book deals with the basics of Research Methodology (RM) for Business Research and statistical analysis for dealing with data using two software: R (a free statistical analysis environment) and MS-Excel.

This student introduction to managing events brings a much-needed real-world industry perspective alongside essential academic coverage for success in both your studies and career.