For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a glob...

For courses in financial management.

Mastering the fundamental concepts of financial operations

Using tools, making connections, and studying for success, are the three learning skills that students will gain in Financial Management: Core Concepts. An ideal resource for non-finance students, this book discusses the key elements of financial operations. The book and support materials encourage students to build their skills and test their knowledge by forging connections between ideas and appl...

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

Make the next presentation you do, the best you've ever done. The Presentation Book shows how you can easily put your nerves behind you and calmly and confidently deliver a clear, sharp and very influential presentation.

Operations may not run the world, but it makes the world run! To truly understand the way a business operates, you need to get your hands dirty -- that's how you get to appreciate what's actually happening within an organization. Looking inside for the answers is what Operations Management is all about. Learn from world-leading experts Nigel Slack, Alistair Brandon-Jones and Nicola Burgess and benefit from their wealth of experience helping improve businesses of all shapes and sizes.

Strategi...

Operations Management, 11th edition is a best-seller in the field of operations studies, offering the most up-to-date case studies, with an emphasis on the social, ethical, and environmental issues of operations. With its clear structure and accessible content, this edition will help students appreciate what is happening within and organisation.

For courses in financial and managerial accounting. Horngren's Financial and Managerial Accounting, The Managerial Chapters presents the core content of principles of accounting courses in a fresh format designed to help today's learners succeed. As teachers first, the author team knows the importance of delivering a student experience free of obstacles.

Their pedagogy and content uses leading methods in teaching students critical foundational and emerging topics (e.g., data analytics and emp...

Financial Markets and Institutions takes a practical approach to the changing landscape of financial markets and institutions. The text uses core principles to introduce topics, then examines these models via real-world scenarios. Empirical applications of themes help you develop essential critical-thinking and problem-solving skills.

The 10th Edition reflects major changes in the aftermath of the global financial and Covid crises. With timely new sections, cases and boxes, you'll have the la...

For undergraduate students in business, management and psychology, as well as those studying for professional qualifications. Gain a clear and authoritative introduction to human behaviour in the workplace Work Psychology: Understanding Human Behaviour in the Workplace, 7th edition, by Arnold, Coyne, Randall and Pattterson is an accessible and fascinating examination of human behaviour in today's workplace, written by authors who are all experts in their fields. Substantially updated with new...

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in organizational behavior.  A streamlined presentation of key organizational behavior concepts 

Currently in use at more than 500 colleges and universities worldwide, Essentialsof Organizational Behavior, 15th Edition teaches students howto communicate and interact wi...