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Studieboeken (157)
Marketing: Real People, Real Choices / 12th Global Edition
2025 || Paperback || Michael Solomon e.a. || Pearson
Digital Business and E-commerce / 8th edition
2024 || Paperback || Dave Chaffey e.a. || Pearson
Digital Business and E-Commerce Management is an industry-leading text on the strategies and tactics of a Digital Business environment. Offering the latest knowledge in the field with case studies, activities, and exercises, this edition will equip students with the tools to review, plan and implement a digital business strategy successfully.
Business in Action / 10th Global Edition
2023 || Paperback || Courtland Bovee e.a. || Pearson
Business in Action remains the premier text for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, it incorporates relevant, contemporary examples and trends from the business world. From the life-changing impact of the pandemic to the prospect of conducting business in the metaverse to a spark of hope in the union movement, the past several years have been momentous for business.
The 10th Edition has been thoroughly revised to r...
Financial Accounting for Decision Makers / 10th edition
2022 || Paperback || Peter Atrill e.a. || Pearson
Understand financial accounting principles and techniques, and develop the skills to make informed business decisions. "My many students and I have used this book for years now and would highly recommend it to anyone looking for a very accessible introduction to financial reporting." Dr. Andrew McFaull, Deputy Programme Director of BSc Accounting and Finance, King's College London "When used in conjunction with the MyLabs Accounting package this is an excellent resource to build a non-technic...
Management Information Systems / 18th Edition
Managing the Digital Firm
2025 || Paperback || Kenneth Laudon e.a. || Pearson
Further Mathematics for Economic Analysis / 2nd edition
2008 || Paperback || Knut Sydsaeter e.a. || Pearson
This book finds the right balance between mathematics and economic examples, providing a text that is demanding in level and broad ranging in content, whilst remaining accessible and interesting to its target audience.
Operations Management: Sustainability and Supply Chain Management / 14th Global Edition
2023 || Paperback || Jay Heizer e.a. || Pearson
Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a practical and application-oriented manner. Through detailed behind-the-scenes perspectives on the production of goods and services-from music concerts to e-commerce package delivery, manufacturing an aircraft to 3D printed stakes-this text offers an inside view that helps students gain a true understanding of how operations work within an organization. This 14th Edit...