Business fundamentals neemt je mee in het organische proces van idee tot business. Daarvoor volgen we twee startende ondernemers, Amina en Nicolas, die samen – met vallen en opstaan – een nieuw fietsmodel op de markt willen brengen.

Het eerste deel legt zich toe op de verschillende soorten ondernemingen en vennootschappen, en de bijhorende boekhoudkundige en fiscale verplichtingen. Welke formaliteiten moet je doorlopen om een vlotte start te garanderen? Welk model van de boekhouding moet ...

Our world is changing fast. Global events are occurring more often and have a bigger impact on societies and economies than ever before. The current (business) environment shows that things have in order to guarantee meaningful lives for future generations. In the past, securing social and environmental stability was regarded as the sole responsibility of the government and non-profit organisations. Businesses, on the other hand, had only one objective: maximising shareholder value. However, ...

Embark on an empowering journey towards entrepreneurial success with 'Building a Business.' This invaluable guide equips aspiring entrepreneurs with the essential knowledge and strategies needed to navigate the complexities of starting and growing a successful business.

From developing a viable business idea to crafting a solid business plan, this book provides practical insights and actionable steps to launch your venture with confidence. Learn the art of market research, financing options, ...

Recipient of a 2022 Most Promising New Textbook Award from the Textbook & Academic Authors Association (TAA) While women in the United States account for nearly half the workforce, they continue to encounter unique personal, social, and structural dynamics as leaders. Authors Lisa DeFrank Cole and Sherylle J. Tan explore these dynamics and more in Women and Leadership: Journey Towards Equity. Grounded in leadership theory and research, this text delves into the barriers and challenges women ...

'The Good, The Bad, and The Emoji: Mastering the Art of Review Data', delves into the fast-paced, interconnected world of online reviews. Discover the power of customer feedback as it shapes consumer behavior, builds trust, and determines product success. Navigate the complex landscape of customer feedback with a comprehensive guide to then sources, analysis, and applications of review data. A must-read for any marketer aiming to master the digital age.

Market sentiments play an essential rol...

This book focuses on the practical relevance of research. It describes in a clear and factual way what research implies. It goes through the five phases in the cycle of designing, performing, analysing and reporting applied research.

The first phase comprises a problem analysis in which the problem definition is formulated. Here, the objective and the central question of the study are determined in consultation with the organisation involved (the client).

The second phase involves studying in...

This book provides you with the tools and knowledge needed to take control of your financial future. The rest is up to you. Take action, stay committed, and watch your wealth grow. Your journey to financial freedom starts now.

The global financial crisis has drawn attention to the importance of understanding historical ideas and learning lessons from the past. However, it can sometimes be difficult to trace the connections between old ideas and modern day issues. This textbook traces the evolution of economic ideas from the ancient to the modern world by examining the contributions of the most important scholars to some of the most important ideas in economics.

The History of Economic Ideas surveys topics that are ...

This new textbook, Hospitality Revenue Management: Concepts and Practices, provides a comprehensive, in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world, hands-on approach, the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author, collaborative approach, with chapters from outstanding industry leaders who share their ex...