Gain insight into the key concepts, techniques and applications of marketing communications

Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of marketing communications in a European context. Balancing academic and practitioner insights, the textbook covers all instruments of the online and offline communications mix, featuring research and business case vignettes from various countries, industries...

Van mensen met autisme wordt weleens gezegd dat ze in een eigen wereld leven die moeilijk te begrijpen is en waar je niet gemakkelijk tot kan doordringen. Traditioneel wordt dat ‘eigen wereldje’ afgebeeld als een glazen koepel. Maar klopt dit wel helemaal?Mensen met autisme leven wel degelijk in dezelfde wereld als ieder ander mens. Alleen gaat hun brein anders om met prikkels uit diezelfde wereld. En dat kan weleens voor verwarring zorgen in de communicatie en sociale interacties met and...

Written by experts in the field, this well-established book covers the core fundamentals of HRM, contemporary issues and contains a rich array of research-based case studies.

International Business: The New Realities connects to individuals facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to this group's reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain job-relevant skills. As such, the 6th Edition features updated cases, examples and exercises that address their interests and issues.

This includes the competitive job market; and diver...