Understand and apply the essential concepts and techniques of strategy. Fundamentals of Strategy, 6th Edition is a concise and easy-to-follow introduction to the core issues and techniques of strategy from the author team of the market-leading Exploring Strategy. This latest edition is renewed and revised to reflect contemporary strategic issues with increased emphasis on business ecosystems, platforms, purpose and implementation.

Each chapter includes a diverse range of international example...

Awarded the Literature Prize of the VCIThis comprehensive textbook describes the synthesis, characterization and technical and engineering applications of polymers. Polymers are unique molecules and have properties different from any other class of materials. We encounter them in everyday life, not only in the form of the well-known, large-volume plastics such as PE or PP or the many other special polymers, some of which are very specifically modified but also in nature as polymeric biomolecu...

Understanding spatial socio-economic inequalities

Global transformations such as globalization and climate change influence the economic fate of people and places very differently. Also, places differ in terms of the opportunities they offer to firms and the people living there. As a result, there are important socio-economic inequalities across space. Economic Geography gives you the tools to understand such inequalities.

The aim of this book is to provide students and other interested ...

Raspberry Pi is a small, clever, British-built computer that's packed with potential. Made using a desktop-class, energy-efficient processor, Raspberry Pi is designed to help you learn coding, discover how computers work, and build your own amazing things. This book was written to show you just how easy it is to get started.

Understanding Financial Statements provides you with the conceptual background and analytical tools to understand and interpret business financial statements. The text helps boost your confidence in analyzing these documents as well as understanding a firm's historical, current, and prospective financial condition and performance. The 12th Edition continues its superior readability, concise coverage, and accessibility.

It features new cases and enhanced learning tools to help you make sense o...

For undergraduate courses in International Financial Management, International Business Finance, or International Finance. Real-world examples introduce readers to global financial management strategy Fundamentals of Multinational Finance helps prepare tomorrow's business leaders to comprehend global markets and lead organizations through a constantly changing global environment. Via illuminating case studies and real-world examples, readers are introduced to the fundamental concepts and tool...

arketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed sinc...

Grasp essential economic concepts applied to the business world. If you are a student on a business or management degree or diploma and taking a one-semester module or short course which includes economics, then this text is written for you. The text covers the core economics that you will need as a business student, but also various business-related topics not typically covered in an introductory economics textbook, such as the business environment, organisation and strategy.

Written in a cl...

Bruce Carlson's Human Embryology and Developmental Biology is one of the most detailed texts available for those who want to truly understand both the morphological and molecular aspects of human embryological development. Fully updated in its seventh edition, the book provides a thorough grounding in all aspects of embryology. It presents in detail the molecular and cellular basis for embryological processes, from early development through to development of body systems.

It covers examples o...

This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators. The text has been fully updated to include:* changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams * the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the 'metaverse' and alongside consideration o...