The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

With an ageing population, the number of people with dementia is expected to increase in the coming decades. Dementia can seriously impair a person’s ability to act and decide. In the Netherlands, adults can provide for such a future period of incapacity through a so-called levenstestament. A levenstestament can include the appointment of an attorney for financial, medical and/or personal matters, but also the adult’s wishes, preferences and instructions regarding these matters. Over the ...

The Growth Paradox describes the phenomenon of growing pains. When a business grows rapidly, it tends to slow itself down. How can this be prevented? Is there anything that can be done about it? Absolutely, and this book helps you with that! In eleven chapters, it explains in clear language what the most common growing pains are and how to address them. Assumptions are debunked, myths are busted, problems are explained, and solutions are provided. Every company has the potential to become a g...

Twenty years after he wrote Bezieling en Kwaliteit in Organisaties, Daniel Ofman, the creator of the Core Quadrant, has tackled the conditions needed to allow enthusiasm and commitment to flourish within organizations. His clearly argued contention is that organizations must set limits on what they strive to achieve and must decide if and when change itself should be a goal in its own right. His integrated approach towards life, work and organization provides insights into why traditional man...

We move from crisis to crisis, our climate is changing, and growing civil unrest could lead to violence or even civil war(s). We need a longer term vision to bring hope and embed sustainable, real solutions in the way we live and do business. This book is a roadmap to help companies achieve a more positive impact, creating an 'impact economy' that considers the impact of our actions, and balances the needs of people and companies with the health of the planet. It presents practical guidance a...

Toolkit Mediation is the practical guide for mediators, providing practical tools, useful models, and checklists for mediators in practice and is applicable to all styles and methods of mediation. It is a manual for how mediation can be used by various professionals for their own purposes. Managers, mediators, negotiators, trainers, coaches, consultants, lawyers, judges and other professionals can all benefit from using mediation techniques. This practical handbook contains an overview of the...

This book analyzes the most influential international organizations, including the United Nations, World Bank, International Monetary Fund, the World Trade Organization, and the European Union, and the key role they play in global governance.

This thoroughly updated second edition of Social Psychology addresses pressing topics such as climate change activism, digital technology, pandemics and AI. With three new chapters on group behaviour, culture and social cognition, this edition engages in even more detail with both classic and contemporary approaches and draws on a wider range of critical perspectives. Through accessible, section-by-section critiques, a vibrant sense of relevance, debate and new possibilities are brought to th...

Introduction to Food Engineering, Sixth Edition brings a much more in-depth and didactic presentation of classic food engineering topics, such as the relationship of engineering to the chemistry, microbiology, nutrition and processing of foods. The book brings more quantitative analyses and problem-solving content, adding more descriptive topics at the end of each chapter to facilitate teaching and student comprehension. Topics cover engineering fundamentals, principles of food processing and...

MIMS' Medical Microbiology and Immunology is loved internationally for its thorough yet easy-to-follow coverage of microbiology, infectious diseases, and immunology as a dynamic interplay between microbes and host. Covering the fundamentals of these closely linked disciplines, MIMS' takes a systems approach to elaborate on epidemiology, clinical presentation, pathogenesis, and diagnostic approaches, as well as treatment and infection control considerations, supplemented by case-based examples...