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Een overzicht met nieuwe drukken van studieboeken die relevant zijn binnen het hoger onderwijs.
Strategic Marketing Planning / 2nd edition
A Step-by-Step Approach
2023 || Paperback || Karel Jan Alsem || Taylor & Francis
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.
MKTG Principles of Marketing / 14th edition
2024 || Paperback || Carl McDaniel e.a. || Cengage Learning
Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts.
By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the...