This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns.

It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. P...

Dit is acteren Jeroen Steenbeek schreef een toegankelijk, verhelderend boek over acteren voor studenten, (beginnend) acteurs, regisseurs, dramaturgen en docenten drama.

Die Neuauflage dieses praktischen Ratgebers wurde erweitert und ergänzt.

Das ist neu: Leitfaden für Neueinsteiger und Ehrenamtliche. Extrakapitel: Für alle, die auf einmal Deutsch unterrichten. Perfekt für den Einstieg: In vier Abschnitten wird gezeigt, wie man die ersten Unterrichtstunden gestaltet, Wörter erklärt, die Lernenden zum Sprechen bringt und Grammatik anschaulich macht. Mit Zusatzmaterial: Kopiervorlagen online als Download auf www.klett-sprachen.de (Zugangscodes im Buch).

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The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences.

Experiential marketing, the use of live, f...

This tutorial reference takes the reader from use cases to complete architectures for real-time embedded systems using SysML, UML, and MARTE and shows how to apply the COMET/RTE design method to real-world problems. The author covers key topics such as architectural patterns for distributed and hierarchical real-time control and other real-time software architectures, performance analysis of real-time designs using real-time scheduling, and timing analysis on single and multiple processor sys...