The authors of the international bestseller "Business Model Generation" explain how to create value propositions customers can't resist "Value Proposition Design" helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation,...

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powe...

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success...

The latest version of the official study guide for the in-demand CEH certification, now with 750 Practice Test Questions

Information security and personal privacy remains a growing concern for businesses in every sector. And even as the number of certifications increases, the Certified Ethical Hacker, Version 12 (CEH v12) maintains its place as one of the most sought-after and in-demand credentials in the industry.

In CEH v12 Certified Ethical Hacker Study Guide with 750 Practice Test Questio...

This comprehensive, clinically-grounded textbook, now in its fourth edition, supports orthoptists and ophthalmologists in decision-making through the patient care process, from presentation to discharge. Written by authors with extensive experience in teaching and research, Diagnosis and Management of Ocular Motility Disorders offers a clear and practical overview of assessment and management principles and further explores the clinical features of specific disorders, from amblyopia and infan...

De nieuwste editie van de toonaangevende bestseller in de categorie studieboeken Nederlandse taal en taalkunde In de derde herziene editie van Taal en Taalwetenschapgeefteen team van gerenommeerdetaalkundigeneen bredeinleiding inde belangrijkste thema'svan de taalwetenschap. Dit studieboek behandeltalle taalkundige deelgebieden, waaronderfonetiek, fonologie, morfologie, syntaxis, semantiek, discourse, en pragmatiek. De lezer maakt kennis met fundamentele begrippen en inzichten in het vakgebie...

Radiology Lecture Notes is a succinct yet thorough introduction to the essential imaging techniques used in various clinical situations. This fully revised and updated new edition presents the fundamental core knowledge of film interpretation, specialised radiological investigations, and procedures for imaging specific problems. The book explores common diseases and disorders complemented by good quality radiology images and full-colour illustrations.

Concise chapters, organised by body syste...

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

Perkovic's Introduction to Computing Using Python: An Application Development Focus, 2nd Edition is more than just an introduction to programming. It is an inclusive introduction to Computer Science that takes the pedagogical approach of "the right tool for the job at the right moment," and focuses on application development. The approach is hands-on and problem-oriented, with practice problems and solutions appearing throughout the text.

The text is imperative-first, but does not shy away fr...

This exciting new book presents the field of social demography, animating the study of population with a vibrant sociological imagination. Gregg Lee Carter provides multiple demonstrations of how taking a demographic perspective can give us a better understanding of social phenomena once thought to be largely the products of culture, politics, or the economy. Five key chapters concentrate on (1) the social and individual determinants of fertility, mortality, and migration; (2) the social and ...